Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal AL-ULUM: JURNAL SAINS DAN TEKNOLOGI
Alliyah, Siti Nur
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Energy

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
CONSUMER INTENTIONS TO PURCHASE HEALTHY FOOD: A THEORY OF PLANNED BEHAVIOR CASE STUDY Alliyah, Siti Nur; Yuswita, Effy; Priminingtyas, Dina Novia
AL ULUM: JURNAL SAINS DAN TEKNOLOGI Vol 11, No 3 (2025)
Publisher : UPT Publication and Journal Management, Islamic University of Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jst.v11i3.20472

Abstract

Rising public awareness of health has encouraged lifestyle changes aimed at preventing Non‑Communicable Diseases (NCDs), particularly obesity. Dietary adjustments have increased demand for healthy food and catering services such as Dietindo Catering. However, fluctuating sales of one of its flagship meal box products suggest that consumers do not fully recognize the urgency of healthy eating. This study examines the influence of attitude, subjective norms, perceived behavioral control, and health consciousness on purchase intention toward healthy food products, applying the Theory of Planned Behavior (TPB). A quantitative approach was employed using descriptive statistics and Structural Equation Modeling–Partial Least Squares (SEM‑PLS) with 100 respondents. Data were collected through online questionnaires, interviews, and secondary sources. Results show that 60% of respondents had never purchased, with most being young female students. SEM‑PLS analysis revealed that attitude, subjective norms, and perceived behavioral control significantly affected purchase intention, while health consciousness was positive but not significant.
Co-Authors Dina Novia Priminingtyas Yuswita, Effy