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All Journal AGRISE Habitat JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) AL-ULUM: JURNAL SAINS DAN TEKNOLOGI Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Inspirasi Ekonomi : Jurnal Ekonomi Manajemen CENDEKIA : Jurnal Ilmu Pengetahuan Interdisciplinary Social Studies
Yuswita, Effy
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Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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FEASIBILITY ANALYSIS OF EARTHWORM AGRIBUSINESS (Lumbricus rubellus) BY CV RAJ ORGANIK IN MALANG CITY Tarisa, Tarisa; Yuswita, Effy; Priminingtyas, Dina Novia; Jamroni, Mofit
AL ULUM: JURNAL SAINS DAN TEKNOLOGI Vol 10, No 3 (2024)
Publisher : UPT Publication and Journal Management, Islamic University of Kalimantan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/jst.v10i3.16781

Abstract

This study addresses the limited recognition of earthworm farming and the lack of detailed financial record-keeping and feasibility analysis within the business. The research aims to evaluate the revenue and income of CV RAJ Organik and assess the financial feasibility of its earthworm agribusiness. Conducted in Sukun District, Malang City, from February to April 2024, the study involved the business owner and financial manager, who provided insights into the company’s financial operations. The analysis employed includes revenue and income evaluation, followed by a financial feasibility assessment using Net B/C, NPV, IRR, and PP criteria. The results indicate that earthworm farming is profitable, with the financial analysis confirming the business's viability. The study recommends that the company maintain its financial management practices, as they meet the necessary feasibility criteria, ensuring the long-term sustainability and success of the agribusiness.
ANALISIS PENGARUH BAURAN PEMASARAN (7P) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK KULINER WONTONOMA DI KOTA MALANG, JAWA TIMUR HARYANTO, HELMI NAUFAL AHMAD; YUSWITA, EFFY; PRASETYANINGRUM, DIAN ISLAMI; RAHMAN, MOH. SHADIQUR
CENDEKIA: Jurnal Ilmu Pengetahuan Vol. 4 No. 4 (2024)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/cendekia.v4i4.3340

Abstract

This study was carried out to analyze how the application of the 7P marketing mix (product, price, place, promotion, people, process, and physical evidence) affects the purchase decision from consumers on Wontonoma culinary products in Malang, East Java. This research was carried out by purposive sampling, online surveys, and using the Likert scale to assess the marketing mix towards purchase decisions, to achieve the research objectives. Data analysis using SEM-PLS, with the Warp-PLS 7.0 application. The objectives of this study are to 1) Analyze the application of the 7P marketing mix (Product, Price, Place, Promotion, People, Process, and Physical Evidence) applied to Wontonoma culinary products in Malang City, East Java. 2) Analyze consumer perception of the 7P marketing mix. 3) Analyze the influence of the 7P marketing mix on the purchase decision of Wontonoma culinary products in Malang City, East Java. From the results of this study, it is known that Wontonoma has implemented a 7P marketing mix. Significant variables for the purchase decision of Wontonoma culinary products are product, promotion, and people. The variables that are not significant to the decision to purchase Wontonoma culinary products are price, place, process, and physical evidence. It is recommended for Wontonoma to maintain significant marketing mix variables, and correct insignificant marketing mix variables. ABSTRAKPenelitian ini dilaksanakan untuk menganalisis bagaimana penerapan bauran pemasaran 7P (product, price, place, promotion, people, process, and physical evidence) yang mempengaruhi keputusan pembelian dari konsumen terhadap produk kuliner Wontonoma di Malang, Jawa Timur. Penelitian ini dilaksanakan dengan purposive sampling, survei online, dan menggunakan skala Likert untuk menilai bauran pemasaran terhadap keputusan pembelian, untuk mencapai tujuan penelitian. Analisis data dengan menggunakan SEM-PLS, dengan aplikasi Warp-PLS 7.0. Tujuan dari penelitian ini adalah untuk 1) Menganalisis penerapan bauran pemasaran 7P (Product, Price, Place, Promotion, People, Process, dan Physical Evidence) yang diterapkan pada produk kuliner Wontonoma di Kota Malang, Jawa Timur. 2) Menganalisis persepsi konsumen terhadap bauran pemasaran 7P. 3) Menganalisis pengaruh bauran pemasaran 7P terhadap keputusan pembelian produk kuliner Wontonoma di Kota Malang, Jawa Timur. Dari hasil penelitian ini, diketahui bahwa Wontonoma telah melaksanakan bauran pemasaran 7P. Variabel yang signifikan terhadap keputusan pembelian produk kuliner Wontonoma adalah product, promotion, dan people. Variabel yang tidak signifikan terhadap keputusan pembelian produk kuliner Wontonoma adalah price, place, process, dan physical evidence. Disarankan bagi Wontonoma untuk mempertahankan variabel bauran pemasaran yang signifikan, dan memperbaiki variabel bauran pemasaran yang tidak signifikan.
Does social media marketing enhance brand loyalty? identifying mediators relevant to local fast food industries Yuswita, Effy; Maulidah, Silvana
Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE) Vol 7, No 4 (2024)
Publisher : Advances in Food Science, Sustainable Agriculture and Agroindustrial Engineering (AFSSAAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.afssaae.2024.007.04.4

Abstract

The increasing growth of businesses has intensified competition within various industries, particularly in the local fast food sector. One effective marketing strategy that can be employed is social media marketing. Consequently, it is essential to conduct research to analyze the impact of perceived social media marketing activities on brand loyalty, with brand awareness serving as an intervening variable. The objective of this study was to examine the influence of perceived social media marketing activities on enhancing brand loyalty. This research was conducted among consumers of local fast food in the Malang Raya region, utilizing convenience sampling techniques. The analysis was performed using SEM-PLS 7.0. The findings indicate that social media marketing activities have a positive and significant effect on local brand awareness and local brand loyalty. However, local brand awareness does not significantly mediate local brand loyalty. Electronic word of mouth (E-WOM) effectively mediates the connection between social media marketing and brand loyalty. In contrast, nationality did not effectively moderate the influence of social media marketing, brand awareness, and electronic word of mouth on brand loyalty. Thus, in the current era, massive social media activity within the local fast food industries can positively impact brand loyalty.
FEASIBILITY OF STOCK SEED WATERMELON FARMING ON SANDY AND SANDY LOAM SOIL FARMER PARTNERS OF PT. BENIH CITRA ASIA Ilmi, Noviatul; Yuswita, Effy; Dewi, Heptari Elita
Agricultural Socio-Economics Journal Vol. 24 No. 3 (2024): JULY
Publisher : Socio-Economics/Agribusiness Department

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.agrise.2024.024.3.2

Abstract

The research aims to analyze partnership patterns, income and feasibility of farming, as well as compare the income of partner farmers on sandy and sandy loam soils. This research was conducted in Paseban Village and Sanenrejo Village. The method used is descriptive quantitative by taking a sample of 30 partner farmers by census. Primary data was collected through interviews with questionnaires, while secondary data came from agencies related to the research. Data analysis uses income and feasibility analysis using the R/C ratio, BEP unit and BEP price. To find out the comparison of average income, the SPSS analysis tool was used with the Mann Whitney test. The research results show that the partnership pattern that exists between partner farmers and PT. Benih Citra Asia is a sub-contract partnership pattern. The income from farming watermelon seeds on sandy soil is IDR 13,510,870/ha, and on sandy loam soil IDR 16,495,867/ha. The R/C ratio value of partner farmers for sandy soil and sandy loam is >1, namely sandy soil is 1.235 and sandy loam is 1.468. It is known that the unit BEP value for sandy soil is 21.386 kg/ha and sandy loam soil is 16.519 kg/ha. The BEP price value is IDR 2,901,468/kg on sandy soil and IDR 1,858,364/kg on sandy loam soil. Farming carried out by partner farmers makes a profit and is worth pursuing. There is no difference in income between partner farmers on sandy and sandy loam soil.
The Analysis of Society Preferences in Using MALFARMS Metaverse Application to Support Green and Sustainable Agriculture Prasetyaningrum, Dian Islami; Maulidan, Mohamad; Yuswita, Effy; Kristiansen, Paul
HABITAT Vol. 36 No. 1 (2025): April
Publisher : Department of Social Economy, Faculty of Agriculture , University of Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.habitat.2025.036.1.6

Abstract

MALFARMS application itself is one example of technology implementation in the context of modern agriculture. MALFARMS is an agricultural optimization innovation through the metaverse concept based on Android Integrated Augmented Reality Technology. The optimization of farming activities through the provision of e-commerce plays a vital role in agricultural marketing. MALFARMS can also help optimize the agricultural process to minimize adverse environmental impacts. This study aims to analyze people's preferences for the MALFARMS application, describe what features support the MALFARMS application, and explore the MALFARMS application to achieve green marketing. The research method uses a quantitative approach with data analysis used in this study using Discrete Choice Experiment (DCE) Analysis. The DCE method was chosen because it considers other alternatives in the choice set in the MALFARMS feature. The research was conducted in Malang City, Malang Regency, and Batu City. Public preference for the MALFARMS application based on the results of conditional logit analysis shows that the MALFARMS application on product advertisements on the application display and innovative application display has a more excellent utility value than the application display with attractive application design, which is 0.892 and 0.701 respectively. The results of the conditional logit analysis of products labeled as non-organic and without claims have a more excellent utility value than organic products, which are 0.570 and 0.120, respectively. The results of the conditional logit analysis on E-Money and COD have a more excellent utility value than bank transfers, which are 0.492 and 0.504, respectively.
ANALISIS PENGENDALIAN KUALITAS TANAMAN SELADA HIJAU DI CV. HARVEST QUEEN KOTA BATU JAWA TIMUR Maylinda, Della Tarina; Yuswita, Effy; Priminingtyas, Dina Novia
Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Vol. 5 No. 2 (2023): Inspirasi Ekonomi : Jurnal Ekonomi Manajemen
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ie.v5i2.2649

Abstract

Pengontrolan dan pengawasan kualitas merupakan hal penting dalam kegiatan proses produksi salah satunya yaitu pengendalian kualitas produk. Kegiatan pengendalian kualitas produk bertujuan untuk menjaga kerusakan produk. Pengendalian kualitas produk erat kaitannya dengan kepuasan konsumen. Namun, pada nyatanya pada tanaman selada hijau yang diproduksi oleh CV. Harvest Queen terjadi penurunan kualitas produk pada tanaman selada hijau. Sehingga penelitian ini dilakukan bertujuan untuk menganalisa pengendalian kualitas pada tanaman selada hijau, mengetahui faktor penyebab penurunan kualitas tanaman selada hijau dan menganalisa kepuasan dan harapan konsumen terhadap atribut produk tanaman selada hijau. Penelitian ini dilakukan di CV. Harvest Queen Kota Batu Jawa Timur dengan menggunakan metode Statistical Quality Control (SQC) dan House of Quality (HOQ). Teknik penentuan sampel menggunakan purposive sampling dengan responden yang terdiri dari produsen (pengelola perusahaan) dan 55 konsumen tanaman selada hijau CV. Harvest Queen. Hasil menunjukkan bahwa: 1) Nilai kerusakan produk selada hijau berada diluar batas kendali UCL (Upper Control Limit) dengan tingkat kerusakan tertinggi terjadi pada bulan April dan Mei 2021 sebanyak 43 kg dan 39 kg. 2) Faktor penyebab kerusakan produk berasal dari alat mesin, bahan baku, sumber daya manusia dan lingkungan. 3) Harapan dan kepuasan konsumen terhadap produk selada hijau terletak pada atribut tekstur dan warna. Artinya, atribut tersebut menjadi prioritas perusahaan untuk terus melakukan perbaikan agar menjadi produk unggulan dan untuk dipertahankan agar meningkatkan minat konsumen terhadap produk selada hijau yang ada di pasaran.
Pengaruh Kinerja Gabungan Kelompok Tani Terhadap Keberhasilan Program Usaha Produksi Beras (Studi Pada Gapoktan Dewi Sri Desa Glanggang Kabupaten Malang) Putri, Anggi Eka Ananda; Yuswita, Effy; Aprilia, Anisa
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 8 No. 1 (2024)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2024.008.01.32

Abstract

One of the problems that is often experienced by rice farmers is the problem of price fluctuations and selling prices that are below the HPP (Government Purchasing Price). Therefore, to overcome this problem, special efforts are needed to improve the welfare of farmers by involving farmer institutions in the form of farmer group associations (gapoktan). This study aims to analyze the effect of the combined performance of farmer groups seen from individual aspects, leadership, ease of business facilities, and implementation aspects on the success of the rice production business program run by the Dewi Sri Farmer Group Association. This study used a quantitative approach with a total sample of 65 respondents taken purposively. The data analysis method used to determine the effect of farmer group performance on the success of the business program is Structural Equation Modeling – Partial Least Square (SEM-PLS) analysis using WarpPLS Version 7.0 software as an analysis tool. The results showed that the variables of leadership, ease of doing business, and implementation aspects had a positive and significant effect on the success of the rice production business program, while the individual aspect variables had no significant effect.
Cost Efficiency Analysis of Oyster Mushroom Baglogs’ Raw Material Inventory in CV. DA Jannah, Lu'lu'ul; Yuswita, Effy; Riana, Fitria Dina
Interdisciplinary Social Studies Vol. 2 No. 7 (2023): Special Issue
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/iss.v2i7.435

Abstract

Background: Oyster mushrooms are famous for having many benefits, in addition to being used as a nutrient-filled food ingredient can also be trusted since a long time ago as a traditional medicine. Aim: This study aims to describe the inventory control carried out for baglog raw materials, analyze the optimal baglog raw material inventory costs using the JIT and EOQ methods, determine the efficiency of inventory costs and recommend more appropriate methods and purchasing quantities. Method: This study uses the JIT and EOQ methods for data analysis. Findings: The results showed that the control of baglog raw material inventory still uses conventional methods, the company determines the quantity of raw material purchases by doing a breakdown. The optimal baglog raw material inventory cost using the EOQ method is Rp 6.055.453, when using the JIT method, it is Rp 5.185.075. Inventory cost efficiency using the JIT method is 29%, when using the EOQ method, the inventory cost efficiency is 17%. The recommended method given is the JIT method because it is more efficient and has been adapted to the company's conditions.
Co-Authors Anisa Aprilia Dina Novia Priminingtyas Fitria Dina Riana HARYANTO, HELMI NAUFAL AHMAD Heptari Elita Dewi Ilmi, Noviatul Jamroni, Mofit Jannah, Lu'lu'ul Maulidan, Mohamad Maylinda, Della Tarina Paul Kristiansen Prasetyaningrum, Dian Islami Putri, Anggi Eka Ananda Rahman, Moh. Shadiqur Silvana Maulidah Tarisa, Tarisa