Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Riset Akuntansi dan Bisnis Indonesia
Putri, Maysri Handayani
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH HARGA TERJANGKAU TERHADAP LOYALITAS PELANGGAN PADA MAHASISWA FAKULTAS EKONOMI DI KANTIN FIP UNIMED Sitanggang , Karolin Gabrela; Munthe, Paula; Putri, Maysri Handayani; Tumangger, Salamah; Syahputra, Irfandi; Wardani, Nurul
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 5 No 4 (2025): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v5i4.1256

Abstract

Consumer loyalty is a crucial asset for business sustainability, especially in university environments where students with limited purchasing power often prioritize affordable pricing. This study aims to analyze the impact of affordable pricing on consumer loyalty among Economics Faculty students at FIP UNIMED Canteen. The research employs a quantitative approach with simple linear regression, involving 70 respondents selected through purposive sampling. Primary data was collected via a Likert scale 1-5 questionnaire, analyzed using SPSS for validity, reliability, classical assumption tests, and regression. Results indicate that affordable pricing has a significant positive effect on consumer loyalty (t-calculated = 4.637 > t-table = 1.98, p < 0.05), with a coefficient of determination of 24.0%. The conclusion states that affordable pricing enhances loyalty through repeat purchases and recommendations, providing insights for canteen managers to develop effective pricing strategies.
Co-Authors Munthe, Paula Sitanggang , Karolin Gabrela Syahputra, Irfandi Tumangger, Salamah Wardani, Nurul