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All Journal Indonesian Journal of Science and Mathematics Education Scientific Journal of Reflection : Economic, Accounting, Management and Business Conference on Innovation and Application of Science and Technology (CIASTECH) Jurnal Riset Akuntansi dan Bisnis Indonesia Journal of Education Transportation and Business
Wardani, Nurul
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Transportation

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ANALISIS PENGARUH HAPPINESS AT WORK TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DENGAN KEPUASAN KERJA DAN WORK ENGAGEMENT SEBAGAI VARIABEL INTERVENING Wardani, Nurul; Purwanto, Arief
Conference on Innovation and Application of Science and Technology (CIASTECH) Vol. 7 No. 1 (2024): CIASTECH 2024 Potensi dan Dampak Artificial Intelligence (AI) di Era Society 5.
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/ciastech.v7i1.6918

Abstract

Pada era modern, organisasi tidak hanya menuntut karyawannya untuk memenuhi tanggung jawab utama (in-role) tetapi juga mendorong perilaku yang lebih dari tugas formal, yang dikenal sebagai organizational citizenship behavior (OCB). OCB adalah perilaku ekstra yang bersifat sukarela dan memberikan kontribusi bagi efektivitas organisasi. Studi ini bertujuan untuk meneliti faktor-faktor yang memengaruhi OCB, khususnya peran happiness at work, kepuasan kerja, dan work engagement. Dalam konteks organisasi pemerintah, seperti Badan Kepegawaian Daerah (BKD) Kota Pasuruan, penelitian ini penting karena mengukur sejauh mana kebahagiaan karyawan di tempat kerja dapat memengaruhi perilaku positif di luar deskripsi kerja formal mereka. Kebahagiaan di tempat kerja menjadi salah satu faktor yang mendukung tercapainya tata kelola pemerintahan yang baik, di mana OCB berperan penting dalam memperkuat efisiensi organisasi.
The Development of HOTS (Higher-Order Thinking Skills) Assessment Instrument Based on Numeration Literacy in Mathematics for Junior High School Wardani, Nurul; Siregar, Tanti Jumaisyaroh
Indonesian Journal of Science and Mathematics Education Vol. 6 No. 2 (2023): Indonesian Journal of Science and Mathematics Education
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ijsme.v6i2.17433

Abstract

This research aims to develop a HOTS (Higher-Order Thinking Skills) assessment instrument based on numeracy literacy. This research employed a research and development method with 4D models. Feasibility analysis, discriminating index, item difficulty level, and product practicality were used in data collection techniques. The results showed that the average value of the item validity was 85.1% which indicated that this product is suitable for use as an assessment instrument. The discriminating index test obtained a value of  0.11 in the weak category, and the item difficulty level test obtained a value of 60% in the moderate category. Furthermore, The product practicality test on 30 students yielded an average score of 67.25%, which means that this product is practical. Thus, the instrument developed is feasible and practical as a stimulus to train higher-order thinking skills and increase cognitive knowledge in mathematics learning. Future research is expected to develop instruments in other mathematical materials.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan pada Koperasi Fakultas Ekonomi Universitas Negeri Medan Wulandari, Artika; Situmorang, Ninda Rohani; Ramadhani, Aulia; Kartika, Rina; Maulana, Abim Khaffi; Wardani, Nurul
Journal of Education Transportation and Business Vol 2, No 2 (2025): Desember 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetbus.v2i2.7609

Abstract

Studi ini memiliki tujuan untuk menguraikan dampak dari standar pelayanan terhadap tingkat kepuasan konsumen di Koperasi Fakultas Ekonomi Universitas Negeri Medan. Metodologi yang diadopsi dalam penelitian ini adalah deskriptif asosiatif dengan menggunakan pendekatan kuantitatif. Populasi yang diteliti terdiri dari mahasiswa Program Studi Manajemen yang telah memanfaatkan layanan koperasi, dengan sampel yang berjumlah 35 responden yang diambil menggunakan teknik purposive sampling. Data diperoleh melalui kuesioner yang dirancang berdasarkan lima aspek kualitas pelayanan serta lima indikator kepuasan pelanggan. Analisis data dilakukan melalui penggunaan regresi linear sederhana. Temuan dari studi ini mengindikasikan bahwa mutu layanan mempunyai dampak positif dan signifikan terhadap kepuasan konsumen, dengan tingkat signifikansi sebesar 0,001 serta koefisien regresi senilai 0,528. Dalam penjelasan secara deskriptif, aspek pendorong (tangibles) memperoleh nilai tertinggi mencapai 73,33%, sementara dimensi responsivitas (responsiveness) menjadi yang terendah dengan 65,56%. Pada aspek kepuasan pelanggan, indikator yang menunjukkan kualitas layanan memperoleh nilai tertinggi mencapai 78,33%, sedangkan indikator yang berkaitan dengan kualitas produk dan harga menduduki posisi terendah dengan angka 72,22%. Nilai koefisien determinasi (R Square) yang mencapai 0,269 mengindikasikan bahwa kualitas layanan dapat menjelaskan 26,9% variasi dalam kepuasan pelanggan, sementara sisanya dipengaruhi oleh faktor-faktor lain yang berada di luar lingkup penelitian ini. Oleh karena itu, semakin baik pelayanan yang disediakan oleh koperasi, maka tingkat kepuasan mahasiswa selaku pelanggan juga akan semakin meningkat.
Pengaruh Promosi Digital terhadap Keputusan Pembelian Produk Kopi Kenangan pada Prodi Manajemen Stambuk 2023 Universitas Negeri Medan Putri, Nazwa Aulia; Manurung, Indah Sapitri; Fiqri, Muhammad Ilham; Manalu, Lija Tanjung; Sembiring, Enzi Anatasya Br; Wardani, Nurul
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1356

Abstract

This study analyzes the influence of digital promotion on the purchasing decisions of 2023 cohort students of the Management Study Program at Universitas Negeri Medan in buying Kopi Kenangan products. The research addresses the increasing reliance on digital marketing among young consumers and the need to understand how online promotional strategies shape their purchasing behavior. A quantitative method with an associative approach was used, involving 100 respondents selected from a population of 935 students through the Slovin formula. Data were collected using a structured Likert-scale questionnaire and analyzed through simple linear regression after the normality and linearity assumptions were met. The results indicate that digital promotion has a positive and significant effect on purchasing decisions, with a regression coefficient of 0.456 and a significance level of 0.000. This finding demonstrates that more engaging, clear, and interactive promotional content is strongly associated with a higher likelihood of students purchasing Kopi Kenangan products. Overall, the study highlights the essential role of digital promotion in influencing consumer decisions, particularly among students who are active users of online platforms. The findings suggest that businesses need to continuously enhance their digital promotional strategies to maintain relevance and strengthen consumer engagement.
PENGARUH HARGA TERJANGKAU TERHADAP LOYALITAS PELANGGAN PADA MAHASISWA FAKULTAS EKONOMI DI KANTIN FIP UNIMED Sitanggang , Karolin Gabrela; Munthe, Paula; Putri, Maysri Handayani; Tumangger, Salamah; Syahputra, Irfandi; Wardani, Nurul
Jurnal Riset Akuntansi dan Bisnis Indonesia STIE Widya Wiwaha Vol 5 No 4 (2025): Jurnal Riset Akuntansi dan Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32477/jrabi.v5i4.1256

Abstract

Consumer loyalty is a crucial asset for business sustainability, especially in university environments where students with limited purchasing power often prioritize affordable pricing. This study aims to analyze the impact of affordable pricing on consumer loyalty among Economics Faculty students at FIP UNIMED Canteen. The research employs a quantitative approach with simple linear regression, involving 70 respondents selected through purposive sampling. Primary data was collected via a Likert scale 1-5 questionnaire, analyzed using SPSS for validity, reliability, classical assumption tests, and regression. Results indicate that affordable pricing has a significant positive effect on consumer loyalty (t-calculated = 4.637 > t-table = 1.98, p < 0.05), with a coefficient of determination of 24.0%. The conclusion states that affordable pricing enhances loyalty through repeat purchases and recommendations, providing insights for canteen managers to develop effective pricing strategies.
Co-Authors Arief Purwanto Aulia Ramadhani Fiqri, Muhammad Ilham Kartika, Rina Manalu, Lija Tanjung Manurung, Indah Sapitri Maulana, Abim Khaffi Munthe, Paula Putri, Maysri Handayani Putri, Nazwa Aulia Sembiring, Enzi Anatasya Br Siregar, Tanti Jumaisyaroh Sitanggang , Karolin Gabrela Situmorang, Ninda Rohani Syahputra, Irfandi Tumangger, Salamah Wulandari, Artika