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All Journal Jurnal Pajak dan Bisnis (Journal of Tax and Business) Jurnal Ilmiah Multidisiplin Indonesia
Nuraeni, Yulia
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Agriculture, Biological Sciences & Forestry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Physics

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Penerapan Green Marketing Untuk Meningkatkan Keunggulan Bersaing Perusahaan: (Studi pada PT Sinar Sosro) Kusumah, Wawan Wijaya; Nuraeni, Yulia; Hidayatullah, Jihad Akbar; Iriani, Yani
Jurnal Pajak dan Bisnis Vol 6 No 2 (2025): Journal of Tax and Business
Publisher : LPPM-STPI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55336/jpb.v6i2.390

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan green marketing sebagai strategi dalam meningkatkan keunggulan bersaing perusahaan yang melibatkan kegiatan pemasaran yang ramah lingkungan dengan meminimalkan dampak negatif terhadap alam. Dengan menerapkan green marketing, perusahaan tidak hanya mampu memenuhi kebutuhan konsumen akan produk ramah lingkungan, tetapi juga menciptakan citra baik dan positif yang dapat meningkatkan daya saing perusahaan di pasar. Strategi green marketing meliputi pemilihan produk ramah lingkungan, penggunaan promosi, proses distribusi, desain produk, dan mengurangi dampak negatif terhadap lingkungan dan mengedepankan prinsip keberlanjutan. Hasil penelitian menunjukkan bahwa penerapan green marketing berkontribusi pada peningkatan keunggulan kompetitif perusahaan melalui diferensiasi produk dan kepedulian lingkungan yang diakui oleh konsumen.
Analysis of the Effectiveness of the Romaco Killian KTP 720X Machine Using the Overall Equipment Effectiveness Method at PT XYZ Handayani, Mutiara; Nuraeni, Yulia; Kusumah, Wawan Wijaya; Ihsan, Tiaradia
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 01 (2026): Jim-Id, January 2026
Publisher : Sean Institute

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Abstract

The effectiveness of production machinery is one of the key factors determining the success of manufacturing processes, particularly in the pharmaceutical industry, which demands high accuracy and consistent product quality. PT XYZ utilizes the Romaco Killian KTP 720X as one of its main machines in the tablet compression process. However, during the period from January to September, the machine's production output did not meet the company’s target. This condition highlights the need for a systematic evaluation of the machine’s performance. This study was conducted using the Overall Equipment Effectiveness (OEE) method, a comprehensive indicator used to assess machine effectiveness based on three main components: availability, performance, and quality. Production data were collected through direct observation, company documentation, and interviews, covering loading time, downtime, operation time, actual output, number of defective products, and the machine’s ideal cycle time. The results show that the machine’s average availability was 68.00%, performance was 29.14%, and the quality rate reached 99.11%. These components generated an OEE value of 19.52%, which is significantly below the international standard of 85% established by the Japanese Institute of Plant Maintenance (JIPM). The low OEE value is primarily attributed to the performance component, which falls far below the required standard, indicating that the machine does not operate at its ideal speed. These findings underscore the need to improve process efficiency, optimize machine speed settings, and evaluate operational procedures to enhance machine performance and ensure the achievement of the company's production targets.
Co-Authors Handayani, Mutiara Hidayatullah, Jihad Akbar Iriani, Yani Kusumah, Wawan Wijaya Tiaradia Ihsan