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Analysis of Consumer Behavior Towards the Use of Single-Use Plastics in Tourist Areas on the Island of Bali Zahra Jannatul Firdausi; Abdur Roahman
INTERDISIPLIN: Journal of Qualitative and Quantitative Research Vol. 3 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/interdisiplin.v3i1.113

Abstract

This study aims to analyze consumer behavior towards the use of single-use plastics in tourist areas in Bali. Plastic waste has become a serious problem, especially in beach tourism areas where cleanliness and comfort are important aspects. This study identifies the factors that influence tourists' decisions in purchasing plastic-packaged products in beach tourism areas. Tourism involves the temporary relocation of individuals to locations outside their place of residence, and plastic waste in beach tourism areas is a significant concern. This research focuses on tourist behavior related to the purchase of plastic-packaged products in beach tourism areas.