Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal HARAMAIN : Jurnal Manajemen Bisnis DAAR EL-IDARAH: Journal of Islamic Education Management
Mukhlis Rahmatullah
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Pemasaran Digital dalam Membangun Loyalitas Konsumen: Studi Kualitatif pada Usaha Mikro Batik Rengganis Probolinggo Mukhlis Rahmatullah
HARAMAIN : Jurnal Manajemen Bisnis Vol. 5 No. 03 (2025): HARAMAIN : JURNAL MANAJEMEN BISNIS
Publisher : HARAMAIN : Jurnal Manajemen Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital dalam membangun loyalitas konsumen melalui studi kualitatif pada Usaha Mikro Batik Rengganis Probolinggo. Perkembangan teknologi digital mendorong usaha mikro untuk memanfaatkan pemasaran digital tidak hanya sebagai sarana promosi, tetapi juga sebagai strategi membangun hubungan jangka panjang dengan konsumen. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi yang melibatkan pemilik usaha, karyawan, dan konsumen. Hasil penelitian menunjukkan bahwa Batik Rengganis menerapkan strategi pemasaran digital secara adaptif dan informal melalui pemanfaatan media sosial, khususnya Instagram dan WhatsApp. Strategi utama yang diterapkan meliputi penyampaian konten berbasis nilai budaya dan storytelling, konsistensi identitas merek, serta komunikasi yang personal dan responsif. Strategi tersebut mampu membangun kepercayaan, kedekatan emosional, dan loyalitas konsumen yang tercermin dari pembelian ulang, keterlibatan aktif konsumen, serta rekomendasi dari mulut ke mulut. Meskipun menghadapi keterbatasan sumber daya dan literasi digital, penelitian ini menunjukkan bahwa strategi pemasaran digital yang kontekstual dan berorientasi pada hubungan dapat secara efektif membangun loyalitas konsumen pada usaha mikro.
The Role of Ethical Leadership in Strengthening Organizational Culture within Islamic Higher Education Mukhlis Rahmatullah; Muhammad Irsyad Baitussalam
DAAR EL-IDARAH: Journal of Islamic Education Management Vol. 1 No. 01 (2025): DAAR EL-IDARAH: Journal of Islamic Education Management
Publisher : Lembaga Penerbitan, Penelitian, dan Pengabdian kepada Masyarakat (LP3M)  of Institut Badri Mashduqi Probolinggo Jawa timur Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study explores the role of ethical leadership in strengthening organizational culture within Islamic higher education institutions. Ethical leadership, which emphasizes integrity, justice, accountability, and spiritual guidance, is essential for aligning academic excellence with Islamic values. Unlike secular institutions that often prioritize managerial efficiency, Islamic higher education requires leadership that functions not only as an administrative tool but also as a moral compass. Using a qualitative research design, data were collected through interviews, observations, and document analysis from academic leaders, administrators, and faculty members. The findings reveal that ethical leadership manifests in several key dimensions, including integrity and transparency, justice and fairness, spiritual and moral role modeling, accountability and stewardship, and community engagement. These dimensions significantly contribute to building trust, fostering collaboration, integrating academic and spiritual values, and strengthening institutional legitimacy. However, challenges such as limited financial resources, resistance to reforms, and pressures from globalization and government policies remain obstacles to implementation. The study concludes that ethical leadership serves as a fundamental driver of sustainable organizational culture in Islamic higher education. By embedding Islamic ethical principles into governance and institutional practices, leaders can balance global academic demands with faith-based commitments, ensuring both resilience and credibility.  
Co-Authors Muhammad Irsyad Baitussalam