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All Journal Jurnal Pengabdian Masyarakat Nian Tana
Nurul Aisyah Samila
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Health Professions

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Optimalisasi Daya Saing melalui Inovasi Sistem Pencatatan Keuangan dan Branding Digital pada Pelaku UMKM “Mamidah’s Homemade” di Kelurahan Mekar Sari Balikpapan Dewi Sartika; Rahmatia Rahmatia; Nurul Aisyah Samila; Siti Masitah; Tiara Maharani
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 4 No. 1 (2026): Januari: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v4i1.1154

Abstract

The field practice program, also known as Innovation Development, is a community service activity conducted by students of STIE Madani Balikpapan aimed at assisting Micro, Small, and Medium Enterprises (MSMEs) in improving their business performance and sustainability in the city of Balikpapan. In this program, Group 6 focuses on the MSME “Mamidah’s Homemade,” located in RT 34, Mekar Sari Subdistrict, Central Balikpapan District, which operates in the home-based food production sector. This activity is designed to provide practical assistance and applied knowledge to address several existing business challenges faced by the MSME. The main objectives of this Innovation Development activity are: (1) to assist in creating a systematic, structured, and consistent financial recording system as a basis for operational planning, evaluation, and decision-making; (2) to support the development of a comprehensive and well-organized business portfolio to strengthen business identity and credibility; and (3) to help business owners enhance their digital branding capabilities through the effective use of online platforms and social media to expand market reach and competitiveness.
Co-Authors Dewi Sartika Rahmatia Rahmatia Siti Masitah Tiara Maharani