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All Journal Jurnal Biogenerasi Jurnal Pengabdian Masyarakat Nian Tana
Ignasius Umbu Pati
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Education Health Professions Languange, Linguistic, Communication & Media Other

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PEMBERDAYAAN MASYARAKAT MELALUI GOTONG ROYONG DALAM MEWUJUDKAN KEBERSIHAN LINGKUNGAN DI DESA REJO KECAMATAN PAGA KABUPATEN SIKKA Christofel Oktavianus Nobel Pale; Maria Rosa Oktaviani Toji; Wulan Mardiany Maria Lomi; Ignasius Umbu Pati; Anjela Rut Tia; Maria Dominika Knuma Kedang; Yulianus Emanuel Lae Dao
JPMNT JURNAL PENGABDIAN MASYARAKAT NIAN TANA Vol. 3 No. 4 (2025): Oktober: Jurnal Pengabdian Masyarakat Nian Tana
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/jpmnt.v3i4.1177

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kebersihan dan kerapian lingkungan di Desa Rejo melalui pendekatan gotong royong yang melibatkan mahasiswa KKN dan masyarakat setempat. Metode pelaksanaan meliputi kegiatan partisipatif dengan rangkaian kegiatan seperti pembuatan tempat sampah, penanaman tanaman hias pinang, pembuatan dan pemasangan plang RT/RW, serta kegiatan kerja bakti pembersihan lingkungan. Kegiatan dilaksanakan pada bulan Juli hingga Agustus 2025 dengan melibatkan partisipasi aktif masyarakat dalam setiap tahapan. Hasil kegiatan menunjukkan perubahan positif baik secara fisik maupun sosial, dimana lingkungan desa menjadi lebih bersih dan tertata, pola pembuangan sampah masyarakat mulai terarah, area publik memiliki elemen penghijauan yang memperindah lingkungan, dan struktur wilayah administratif menjadi lebih jelas dengan adanya plang RT/RW. Selain itu, kegiatan ini berhasil meningkatkan kesadaran masyarakat akan pentingnya menjaga kebersihan lingkungan dan memperkuat nilai-nilai gotong royong di kalangan masyarakat
STRATEGI INOVATIF PEMASARAN PRODUK ES BUAH UNTUK MENINGKATKAN PENJUALAN DI PASAR NITA KECAMATAN NITA KABUPATEN SIKKA Sarlina Noni; Benedikta Yuliana Loru; Efrensius Koli Ndane; Ignasius Umbu Pati; Rikeldis Mula Toka Onacha
Jurnal Biogenerasi Vol. 10 No. 4 (2025): Volume 10 nomor 4 tahun 2025 Terbit Oktober-Desember 2025
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/biogenerasi.v10i4.7800

Abstract

This study aims to identify the innovative marketing strategies employed by fruit ice vendors in efforts to increase sales at Nita Market, Nita District, Sikka Regency. The background of this research is based on the increasingly fierce competition among vendors, requiring more creative marketing strategies to attract customers. The research method used is descriptive qualitative, with data collection techniques through interviews, observation, and documentation of several fruit ice vendors at Nita Market. The results show that vendors implement several innovative marketing strategies, such as offering a variety of fruit ice menus, using more attractive packaging, providing fast and friendly service, offering affordable prices, and conducting simple promotions via social media platforms like WhatsApp and Facebook. Additionally, maintaining cleanliness of the stalls and using fresh ingredients are important factors that build consumertrust and interest. In conclusion, the innovative marketing strategies applied by fruit ice vendors at Nita Market have proven effective in increasing the number of buyers and revenue. This research is expected to serve as a reference for other vendors to develop their businesses through more creative marketing strategies tailored to market needs
Co-Authors Anjela Rut Tia Benedikta Yuliana Loru Efrensius Koli Ndane Maria Dominika Knuma Kedang Maria Rosa Oktaviani Toji Pale, Christofel Oktavianus Nobel Rikeldis Mula Toka Onacha Sarlina Noni, Sarlina Wulan Mardiany Maria Lomi Yulianus Emanuel Lae Dao