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All Journal Jurnal Ekonomi Jurnal Ilmiah Multidisiplin Indonesia
Muhamad Agung Dharmajaya
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Agriculture, Biological Sciences & Forestry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Physics

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Strategic Management Model as a Driver of Creative Industry Performance and Innovation Muhamad Agung Dharmajaya
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 8 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) 2025
Publisher : Sean Institute

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Abstract

The creative industry plays a strategic role in driving economic growth and creating added value based on creativity and innovation. However, uncertain market dynamics, the development of digital technology, and high levels of competition require creative industry players to implement adaptive and sustainable strategic management. This study aims to analyze strategic management models as drivers of creative industry performance and innovation, and to identify challenges faced in their implementation. This study used a qualitative approach with descriptive methods, through the collection of primary and secondary data. Primary data were obtained through in-depth interviews with creative industry players, while secondary data came from government policy documents, creative industry reports, and related literature. Data analysis was conducted qualitatively through data reduction, data presentation, and conclusion drawing. The results indicate that a strategic management model encompassing the stages of performance, programming, design, implementation, and marketing plays a crucial role in integrating creative ideas into sustainable economic value. Furthermore, the implementation of Digital Business Model Innovation, Blue Ocean Strategy, ecosystem strengthening, and Intellectual Property Rights protection have been shown to support improved creative industry performance and innovation. However, this study also identified various challenges, such as limited human resource capacity, access to technology and data, weak IPR protection, and market uncertainty. This research is expected to provide theoretical contributions to the development of strategic management studies in the creative industry and serve as a practical reference for business actors and policymakers in formulating strategies for developing a competitive and sustainable creative industry.
Media Framing and Public Interpretation: A Case Study of News Coverage of the Relocation and Development of the Indonesian Capital Muhamad Agung Dharmajaya; Asep Setiawan
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 5 No. 01 (2026): Jim-Id, January 2026
Publisher : Sean Institute

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Mass media has a role in providing various information to the wider community. Currently, mass media information delivery can be done anytime and anywhere. However, the framing used by news presenters is important in conveying the news because a piece of news will have an influence on public perception, including in the distribution of news regarding transmissions and broadcasts of the National Capital, which is currently a hot topic. The aim of this research is to determine framing analysis in news coverage and its influence on public perceptions on the issue of moving and developing the nation's capital. This research will use a qualitative approach with a focus on framing analysis in news coverage related to the issue of movement and development of the Indonesian capital city. The research results showed that framing in news coverage of the sustainability of the transfer and development of the nation's capital had an influence on public perception. The mass media can choose points of view, language and narratives that shape perceptions of candidates, parties and the process of desire and transmission of the National Capital. So it is important to understand how the media presents important news because it influences people's perceptions of the activities desired and the ongoing relocation of the National Capital.
Human Resource-Oriented Strategic Management to Improve Organizational Competitiveness Muhamad Agung Dharmajaya
Jurnal Ekonomi Vol. 14 No. 04 (2025): Jurnal Ekonomi, 2025
Publisher : SEAN Institute

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Increasingly complex organizational competition demands the implementation of management strategies that focus not only on operational aspects but also on strategic human resource (HR) management. HR is a crucial asset that determines organizational performance and competitiveness. This study aims to analyze the application of HR-based strategic management in enhancing organizational competitiveness, with a focus on recruitment and selection practices, training and development, performance management, compensation and rewards, employee welfare, innovation, and work flexibility. This study used a qualitative approach with descriptive methods. Data were obtained through in-depth interviews with key informants, observations of organizational activities, and documentation studies related to HR policies. Data analysis was conducted using descriptive qualitative methods through the stages of data reduction, data presentation, and conclusion drawing, using source triangulation to enhance data validity. The results indicate that effective HR-oriented strategic management, including strategic alignment, skills development, performance management, fair compensation and reward systems, and attention to employee welfare, can increase employee motivation, engagement, and productivity. A work environment that supports innovation, flexibility, and continuous learning also plays a crucial role in strengthening organizational competitiveness.
Co-Authors Setiawan, Asep S