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All Journal Ardhi: Jurnal Pengabdian dalam Negri Jurnal Pajak dan Analisis Ekonomi Syariah
Muhammad Natser
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Other

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Analisis Strategi Bisnis Mixue Cabang Sunan Giri : Studi Kasus Model dan Strategi Pemasaran Bisnis Imelda Aprileny; Muhammad Ikhsan; Engkur Engkur; Muhammad Natser
ARDHI : Jurnal Pengabdian Dalam Negri Vol. 4 No. 3 (2026): Juni: ARDHI : Jurnal Pengabdian Dalam Negri
Publisher : Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ardhi.v4i3.2118

Abstract

This study aims to analyze the business strategy of Mixue Sunan Giri Branch using the Business Model Canvas (BMC) and SWOT analysis within the context of implementing the marketing mix at the branch level. The research employed a descriptive qualitative case study approach. Data were collected through field observations, interviews, documentation, and literature review, and were analyzed qualitatively in accordance with the Student Creativity Program (PKM) format. The findings indicate that Mixue Sunan Giri Branch possesses several strengths, including strong brand awareness, competitive pricing, menu diversity that meets consumer preferences, and support from a standardized franchise system. However, the branch still faces challenges related to local promotional activities, product quality consistency, and human resource management at the operational level. Opportunities arise from the increasing public demand for ready-to-serve food and beverages and the growing use of digital media for marketing, while the primary threat comes from intense competition with similar brands in the surrounding area. Based on the analysis, the recommended strategies include strengthening community-based and digital marketing, improving product and service quality control, and enhancing employee competencies through continuous training. The implementation of these strategies is expected to improve competitiveness, maintain customer loyalty, and support the long-term sustainability of the franchise branch.
Transformasi Digital Ekonomi Islam: Peran Fintech Syariah dalam Meningkatkan Inklusi Keuangan UMKM Muhammad Natser
Jurnal Pajak dan Analisis Ekonomi Syariah Vol. 3 No. 3 (2026): Juli : Jurnal Pajak dan Analisis Ekonomi Syariah
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jpaes.v3i3.2454

Abstract

This study aims to analyze the effect of Islamic fintech utilization on the financial inclusion of Micro, Small, and Medium Enterprises (MSMEs) in East Jakarta. The study employed an explanatory quantitative approach with a cross-sectional survey design. Data were collected through a structured questionnaire from 150 MSME owners selected using purposive sampling and analyzed using Partial Least Squares–Structural Equation Modeling with SmartPLS. The results show that Islamic fintech utilization has a positive and significant effect on MSME financial inclusion, with a path coefficient of 0.684, a t-statistic of 11.400, and a p-value of 0.000. The R-square value of 0.468 indicates that Islamic fintech utilization explains 46.8% of the variance in MSME financial inclusion, while the f-square value of 0.880 demonstrates a substantial effect. These findings confirm that Islamic fintech services can expand access to financing, improve transaction efficiency, strengthen financial management, and increase MSME participation in the formal financial system. The study implies that governments, financial institutions, and Islamic fintech providers should strengthen digital financial education, system security, contract transparency, consumer protection, and Sharia compliance.
Co-Authors Engkur Engkur Imelda Aprileny Muhammad Ikhsan