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All Journal Jurnal Penelitian dan Pengkajian Ilmiah
Djiki, Rahmawati
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Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health

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Peran Bahasa Indonesia dalam Komunikasi Bisnis terhadap Penurunan Frekuensi Kunjungan Konsumen di Pasar Kalimadu Agustin, Puspita Dian; Laki, Sinta; Laboro, Nadin; Anatasia, Disti; Darban, Syaila Riandi; Topae, Nur Vanissa; Djiki, Rahmawati; Halim, Farel; Baruadi, Ronald; Latief, Akbar; Lagarusu, Tri Julianto S.; Yasin, Pratiwi Mufliha
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 12 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Desember 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i12.2155

Abstract

This study aims to analyze the role of the Indonesian language in business communication regarding the decline in consumer visit frequency at Kalimadu Market. The research employed a qualitative descriptive method using in-depth interviews, observation, and documentation as data collection techniques. The findings reveal that the Indonesian language plays a vital role in establishing social relations and creating comfortable interactions between sellers and buyers. However, most traders still focus more on product quality than on communication strategies, resulting in underutilized linguistic effectiveness. The use of mixed languages Indonesian and local dialects also creates communication inconsistencies. Therefore, improving communication competence through polite and effective use of Indonesian is essential to enhance market appeal and customer loyalty.
Co-Authors Agustin, Puspita Dian Anatasia, Disti Baruadi, Ronald Darban, Syaila Riandi Halim, Farel Laboro, Nadin Lagarusu, Tri Julianto S. Laki, Sinta Latief, Akbar Topae, Nur Vanissa Yasin, Pratiwi Mufliha