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All Journal Abdimas Indonesian Journal
Putri, Sela Adelia
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Religion Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Model Kampanye Digital Sinergis Berbasis Moderasi Beragama dan Kearifan Lokal di Desa Betara Kanan Kabupaten Tanjung Jabung Barat Rahmawati, Azizah; Ehwan, Munir; Ramadhaniati, Fajria; Rahmana, Satria; Binarwan, M. Irfan; Rusmita, Rusmita; Imanda, Amalia; Zafira, Rachmawati; Silpani, Maya; Hardiyani, Sri; Ramadhan, M. Zakki; Nida, Khairun; Putri, Sela Adelia; Setyawan, Dito; Herawati, Zainab Rizky; Rahman, Aulia; Muzdalifah, Muzdalifah; Rahmah, Aulia; Afryza, Nur
Abdimas Indonesian Journal Vol. 5 No. 2 (2025)
Publisher : Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/aij.v5i2.1177

Abstract

Strengthening social harmony in the midst of a pluralistic village community is a challenge in the digital era. This article aims to describe a synergistic digital campaign model based on religious moderation and local wisdom applied in Betara Kanan Village, West Tanjung Jabung Regency. This activity is part of the collaborative Real Work Lecture (Kukerta) program across study programs involving students of Islamic Religious Education, Islamic Communication and Broadcasting, Islamic Family Law, Constitutional Law, Sharia Economics, and Sharia Business Management. The implementation method uses the Participatory Action Research (PAR)  approach through the stages of observation, planning, implementation, and evaluation. The results of the activity show a significant increase in literacy, religious moderation and digital ethics of the community, strengthening digital legal awareness, and empowering the sharia economy through the legality of MSMEs, halal certificates, and digital marketing. This model has novelty in cross-disciplinary collaboration and the use of digital media as a value-based social education instrument. Practically, this campaign model can be replicated as a strategy to strengthen village social harmony based on digital and local wisdom.
Co-Authors Afryza, Nur Aulia Rahmah Aulia Rahman azizah rahmawati Binarwan, M. Irfan Ehwan, Munir Hardiyani, Sri Herawati, Zainab Rizky Imanda, Amalia Muzdalifah Muzdalifah Nida, Khairun Rahmana, Satria Ramadhan, M. Zakki Ramadhaniati, Fajria Rusmita, Rusmita Setyawan, Dito Silpani, Maya Zafira, Rachmawati