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All Journal TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Nilamsari, Fitria Nur
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Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Inovasi Produk dan Strategi Pemasaran terhadap Kinerja Usaha Kuliner Kreatif Selyndra, Alliyah Puteri; Nilamsari, Fitria Nur; Mahmud, Nadila Maulida; Az'zahra, Nazwa Amanda; Muvano, Nandha Narendra
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

This study examines the influence of product innovation and marketing strategies on the business performance of creative culinary MSMEs. Increasing market competition requires MSME actors to continuously innovate and implement creative marketing strategies to enhance competitiveness and marketing performance. Various quantitative studies indicate that product innovation and marketing strategies have a positive and significant impact on business performance, both partially and simultaneously. Therefore, effective management of product innovation and marketing strategies is a key factor in achieving sustainable performance and competitive advantage for culinary MSMEs.
Perencanaan SDM Strategis dalam Menghadapi Tantangan Otomatisasi Pekerjaan dan Adaptasi Keterampilan di Era Digital : Studi literasi Mahmud, Nadila Maulida; Az'zahra, Nazwa Amanda; Nilamsari, Fitria Nur; Selyndra, Alliyah Puteri; Wardhana, Mada Aditia
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 1 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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The Fourth Industrial Revolution, digital transformation, and globalization have created a highly dynamic and competitive business environment, requiring organizations to adapt significantly. In this context, Human Resource Management (HRM) is considered a strategic asset to achieve competitive advantage and organizational sustainability. This study aims to analyze and develop innovative and effective HRM strategies to support digital transformation, enhance organizational performance and productivity, and address the challenges of job automation and disruption toward Society 5.0. Furthermore, the research highlights the role of Sustainable HRM in integrating the Triple Bottom Line (People, Planet, Profit) to strengthen corporate capabilities. Using a systematic literature review approach, this study emphasizes the importance of strategic workforce planning, continuous reskilling and upskilling, adoption of digital technologies, and fostering a growth mindset to ensure organizational resilience in the digital era. The findings suggest that innovative HRM strategies are essential for optimizing human capital and achieving long-term organizational success. 
Co-Authors Az'zahra, Nazwa Amanda Mada Aditia Wardhana Mahmud, Nadila Maulida Muvano, Nandha Narendra Selyndra, Alliyah Puteri