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Mohamad Andhika Tangguh Pradana
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ANALISIS REAKSI DAN TINGKAT PEMAHAMAN GEN Z TERHADAP WAYANG KULIT Mohamad Andhika Tangguh Pradana; Chayara Evrillica; Jocelyn Sharon Givenia Hutagalung
Jurnal Ilmiah Multidisiplin Ilmu Vol. 2 No. 6 (2025): Desember : Jurnal Ilmiah Multidisiplin Ilmu (JIMI)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/qarz2r43

Abstract

This study examines Generation Z's understanding of Wayang Kulit amidst cultural transformation triggered by digitalization. Using a descriptive-quantitative approach with 60 respondents, this study analyzes three key components: cognitive understanding, affective responses, and cultural consumption behavior. Results indicate that while Gen Z possesses high awareness of Wayang Kulit, their understanding remains superficial, limited to popular characters and accessible narratives. Affectively, respondents demonstrated consistent cultural pride; however, this paradoxically contrasts with a low interest in watching traditional full-length performances. Behaviorally, exposure occurs primarily through short-form digital content, shifting Wayang's position from a moral education tool to merely visual art. Consequently, the study concludes that cultural preservation requires repackaging through digital storytelling and interactive formats to maintain Wayang Kulit's relevance in the future.
Co-Authors Chayara Evrillica Jocelyn Sharon Givenia Hutagalung