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p-Index From 2021 - 2026
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All Journal JURNAL MANAJEMEN MOTIVASI Sebelas Maret Business Review
Maghrifani, Dila
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Workplace digital transformation: Impact of employees’ autonomy and relatedness to employees’ intention actively support digital transformation Maghrifani, Dila; Fadli, Adennia Oktaviana; Ardekani, Aref Mahdavi
Sebelas Maret Business Review Vol 7, No 2 (2022): December 2022
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/smbr.v7i2.73472

Abstract

The existence of the Covid-19 pandemic has significantly changed the world order to become completely digital. Therefore it is necessary to have the desire to continue to change with the times, whether for each individual or the company. Before carrying out digital transformation in the workplace, companies need to think about how their employees can actively support digital transformation. This research examines several factors, such as autonomy, relatedness, and performance, in actively fostering employee intentions to support digital transformation in the workplace. Using the cross-sectional method, there were 95 respondents from employees in the banking sector in Surakarta and its surroundings. In general, this study found that autonomy, relatedness, and performance can increase employee intention to support digital transformation in the workplace. This research is expected to provide insights for companies to examine what factors are needed to prepare for workplace digital transformation. In addition, this research is also expected to add to the literature for up-to-date research on digital transformation in Indonesia.
The Effect of the Hedonic Value of the Online Digital Experience on Brand Advocacy: The Mediating Role of Brand Engagement and the Moderating Role of Digital Experience Satisfaction in Tourism Destinations in Southwest Papua Idjie, Fince Milha; Maghrifani, Dila
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9271

Abstract

Digital technology has transformed how tourists interact with tourism destinations. This study examines the effect of Hedonic Value of the Online Digital Experience on Brand Advocacy, with Brand Engagement as a mediator and Digital Experience Satisfaction as a moderator. Using an explanatory quantitative approach, data from 230 tourists were analyzed using PLS-SEM. The results show that all direct relationships are significant, Brand Engagement partially mediates the relationship, and Digital Experience Satisfaction strengthens the effect on Brand Advocacy. These findings highlight the importance of enjoyable digital experiences in encouraging tourists to become destination advocates.
Co-Authors Ardekani, Aref Mahdavi Fadli, Adennia Oktaviana Idjie, Fince Milha