Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Riset Multidisiplin Edukasi
Hendrik Ismail Syaleh
Unknown Affiliation
Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
DIGITAL MARKETING EMPOWERMENT FOR UMKM BUSINESS ACTORS IN TARUMAJAYA DISTRICT, BEKASI REGENCY Hendrik Ismail Syaleh; Siti Fazria Mamonto; Zainal Dwi Saputra; Hendri Sakoda; Maya Puspita Dewi; Kurniasih Mufidayati
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 12 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Desember 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i12.1479

Abstract

With the advancement of technology, digital marketing is an important strategy for the development of Micro, Small, and Medium Enterprises (MSMEs). However, in the Tarumajaya District, Bekasi Regency, many MSMEs still do not utilize the potential of digital marketing to increase competitiveness and product sales. Therefore, the purpose of this study is to provide digital marketing training for local MSMEs with an interactive approach so that participants can directly practice using digital platforms in managing their businesses. The method used in this study is descriptive qualitative and data collection through observation, interviews, and documentation. Despite challenges, such as the still many MSMEs who are not accustomed to using e-commerce platforms, especially those over 40 years old, the results of this study show a significant increase in the understanding and skills of MSMEs in digital marketing.
COMMUNITY PARTICIPATION IN DEVELOPMENT IN TARUMAJAYA DISTRICT, BEKASI REGENCY Hendrik Ismail Syaleh; Nani Nurani Muksin; Rahmat Salam
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026) In Press
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1551

Abstract

Community participation in development plays a very important role in the implementation of every regional development program, whether in villages or sub-districts, where the community is one of the key elements in the implementation of development and also a key factor in supporting the success of development at the sub-district level. Community involvement not only increases the effectiveness of development program implementation, but also strengthens a sense of ownership and responsibility for the results of development. This study aims to determine the level of community participation in the development process in sub-districts. The research method used is a qualitative descriptive approach through observation, interviews, and documentation. This study shows that community participation is still lacking, with the main factors being the level of education, knowledge about development, indifference, and a lack of community initiative. Therefore, it is necessary to increase community participation so that the community is involved in every stage of development. This is expected to encourage the achievement of sustainable community welfare.
Co-Authors Dewi, Maya Puspita Hendri Sakoda Kurniasih Mufidayati Nani Nurani Muksin Rahmat Salam Siti Fazria Mamonto Zainal Dwi Saputra