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All Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMAK) Jurnal Riset Multidisiplin Edukasi
Edial Nanang Setiawan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH HARGA DAN PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA ROCKET CHICKEN JEPUN TULUNGAGUNG Edial Nanang Setiawan
Jurnal Riset Multidisiplin Edukasi Vol. 3 No. 1 (2026): Jurnal Riset Multidisiplin Edukasi (Januari 2026)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v3i1.1580

Abstract

This study is motivated by the increasing number of visitors to Rocket Chicken Jepun Branch, Tulungagung, particularly during Ramadan until after the Eid al-Fitr holiday in 2024. In the context of intense competition in the fast-food industry, price and service are two important factors presumed to influence customer satisfaction. This research aims to examine the effect of price and service on customer satisfaction. The study employs a quantitative method using a multiple linear regression approach. The research sample consists of 100 respondents selected through purposive sampling, with criteria of being at least 18 years old and having made a minimum of two purchases. Data analysis was conducted using SPSS, including validity and reliability tests, t-test, F-test, and coefficient of determination (R²). The results indicate that both price and service have a positive and significant effect on customer satisfaction, both partially and simultaneously. The R² value of 0.462 indicates that price and service explain 46.2% of the variation in customer satisfaction. The study concludes that competitive pricing strategies and excellent service are key factors in building customer satisfaction in the fast-food industry.
Penguatan Kinerja UMKM Smart Farming Menuju Usaha Berkelanjutan Pada UMKM Melon Di Kabupaten Blitar Edial Nanang Setiawan; Mas’adah, Mas’adah; Alfiana Hapsari Wahyu; Sunan Trioko
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi Vol. 5 No. 1 (2026): Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi
Publisher : CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/jebmak.v5i1.1505

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan smart farming dalam memperkuat kinerja UMKM serta mendorong keberlanjutan usaha pada UMKM melon di Kabupaten Blitar. Pendekatan yang digunakan adalah kualitatif dengan jenis penelitian studi kasus. Informan penelitian ditentukan secara purposive yang terdiri dari pelaku UMKM, pekerja, dan pihak terkait. Teknik pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi, sedangkan analisis data menggunakan model interaktif. Hasil penelitian menunjukkan bahwa penerapan smart farming telah dilakukan secara bertahap melalui penggunaan teknologi seperti irigasi otomatis, sensor lingkungan, dan greenhouse. Implementasi teknologi tersebut mampu meningkatkan produktivitas, efisiensi biaya, serta kualitas hasil panen. Namun, penerapannya belum optimal karena adanya keterbatasan modal dan rendahnya literasi teknologi. Selain itu, smart farming juga berkontribusi terhadap keberlanjutan usaha melalui efisiensi penggunaan sumber daya dan peningkatan kapasitas pelaku UMKM. Dengan demikian, smart farming dapat menjadi strategi efektif dalam meningkatkan kinerja dan keberlanjutan UMKM, apabila didukung oleh sumber daya manusia yang memadai serta pendampingan yang berkelanjutan.
Co-Authors Alfiana Hapsari Wahyu Mas’adah, Mas’adah Sunan Trioko