Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal International Journal of Economics, Business and Innovation Research
M. Oktavianur
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Business Model Design of Ranau Tilapia Micro-Enterprise Using the Business Model Canvas Approach M. Julian Lila; M. Oktavianur
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2890

Abstract

This study aims to design an appropriate business model for the Ranau tilapia micro-enterprise Nila Ranau Bang Meng in Bandar Lampung using the Business Model Canvas (BMC) approach. The business operates conventionally and depends on seasonal demand, resulting in sales fluctuations. This research used a qualitative case study method with data collected through observation, in-depth interviews, and documentation. The analysis was conducted by mapping the existing business model into the nine BMC elements and formulating a proposed model. The results show that strategic improvements are needed, particularly in value propositions, channels, customer relationships, and key partnerships. Product innovation, digital and offline marketing, customer relationship strengthening, and partnership expansion are recommended. The study concludes that the Business Model Canvas is an effective tool for developing a more structured and competitive business model for local micro-enterprises.
The Effect of Transformational Leadership Style and The Work Environment on Employee Performance at Angkasa Notebook Trading Enterprise in Bandar Lampung Felix Jasarta; M. Oktavianur
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2891

Abstract

This study examines the effect of transformational leadership style and the work environment on employee performance at Angkasa Notebook Trading Enterprise in Bandar Lampung City. A quantitative survey approach was employed, involving all 33 employees as the research sample through a saturated sampling technique. Data were collected using Likert-scale questionnaires and analyzed using multiple linear regression with SPSS. The findings reveal that transformational leadership style and the work environment each have a positive and significant effect on employee performance. Simultaneously, both variables significantly influence employee performance, with a coefficient of determination of 52.3%. These results highlight the importance of effective transformational leadership and a conducive work environment in enhancing employee performance in small and medium-sized trading enterprises.
Co-Authors Felix Jasarta M. Julian Lila