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All Journal International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Al-Zayn: Jurnal Ilmu Sosial & Hukum
Jesica Febiananta
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Peningkatan Kualitas Service Excellent Bagi Pramuniaga Kedai Kopi Apak Bandar Lampung Jesica Febiananta; Saskia Indah Prameswari; Uly Arta Sirait; Nuris Sanida
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.3895

Abstract

Dalam persaingan bisnis kedai kopi yang semakin ketat, bisnis harus mengandalkan kualitas produk dan pelayanan pelanggan. Untuk memastikan bahwa pelanggan puas dan tetap setia, salah satu faktor strategis adalah layanan prima, atau service excellent. Berdasarkan hasil observasi dan penelitian literatur, penelitian ini bertujuan untuk menganalisis kualitas pelayanan pramuniaga di Kedai Kopi Apak Bandar Lampung dan merumuskan strategi untuk meningkatkan pelayanan excellent. Metode penelitian yang digunakan adalah pendekatan kualitatif, dan teknik pengumpulan data digunakan melalui observasi langsung aktivitas pelayanan pramuniaga serta penelitian literatur yang relevan. Hasil penelitian menunjukkan bahwa pelayanan pramuniaga belum berjalan secara optimal. Ini ditunjukkan oleh kurangnya standar operasional prosedur pelayanan (SOP), kurangnya pengawasan manajemen, dan kurangnya pemahaman pramuniaga tentang konsep pelayanan prima. Berdasarkan temuan ini, beberapa strategi perbaikan diusulkan, termasuk menciptakan budaya kerja yang berorientasi pad, meningkatkan pengawasan dan evaluasi pelayanan, dan menciptakan lingkungan kerja yang berorientasi pad. Diharapkan penelitian ini akan menjadi sumber evaluasi dan saran praktis bagi pengelola kedai kopi untuk meningkatkan kualitas pelayanan dan meningkatkan daya saing bisnis mereka.
THE INFLUENCE OF COACHING STRATEGIES, MOTIVATION, AND COMMUNICATION OF COACHES ON THE PRODUCTIVITY OF SMALL STAR BASKETBALL CLUB ATHLETES Jesica Febiananta; Defrizal Defrizal
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 4 No. 1 (2026): February
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v4i1.709

Abstract

This study aims to analyze the influence of training strategies, athlete motivation, and coach communication on the productivity of Small Star Basketball Club athletes in Bandar Lampung City. The research uses a quantitative approach with an associative design. The population as well as the sample consisted of 30 active athletes in the age group of 15 years old with saturated sampling techniques. Data were collected through a five-level Likert scale questionnaire as well as documentation and literature studies. Data analysis was carried out using SPSS through validity, reliability, classical assumption test, and multiple linear regression with t-test, F test, and determination coefficient. The results of the study showed that training strategies and motivation had a positive and significant effect on athlete productivity, while coach communication had a significant negative effect. Simultaneously, these three variables have a significant effect on athlete productivity, which emphasizes the importance of synergy between technical, motivational, and communication aspects in coaching basketball athletes.
Co-Authors Defrizal Defrizal Nuris Sanida Saskia Indah Prameswari Uly Arta Sirait