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All Journal PROFICIO: Jurnal Pengabdian Masyarakat Lentera : Journal of Gender and Children Studies
Salma Rivani Luawo
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Humanities Computer Science & IT Education Social Sciences Other

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INOVASI GULA AREN DAN BRANDING LOKA AREN: PEMBERDAYAAN UMKM DESA WISATA TOMPO BULU Zainal Abidin Achmad; Mardiana, Cindy Aprilia; Dedin Finnasyatul Rosida; Salma Rivani Luawo
Jurnal Pengabdian Masyarakat FKIP UTP Vol 7 No 1 (2026): PROFICIO : Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v7i1.6055

Abstract

Pemberdayaan masyarakat melalui pengembangan produk lokal merupakan pendekatan strategis dalam memperkuat desa wisata berkelanjutan. Desa Tompo Bulu, Kabupaten Pangkep, Sulawesi Selatan, dikenal sebagai wilayah penghasil gula aren tradisional. Namun demikian, produk gula aren yang dihasilkan masih dipasarkan secara konvensional dalam bentuk balok polos tanpa diversifikasi produk, merek, kemasan modern, maupun legalitas usaha formal, sehingga daya saing dan jangkauan pasarnya masih terbatas. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan nilai tambah produk gula aren melalui inovasi produk, penguatan branding berbasis budaya lokal, pendampingan legalitas usaha, serta promosi digital. Metode yang digunakan adalah pendekatan partisipatif dengan melibatkan pelaku usaha secara aktif dalam seluruh tahapan kegiatan, meliputi pelatihan diversifikasi produk, pendampingan pengemasan dan branding, fasilitasi pengurusan Nomor Induk Berusaha, serta pemanfaatan media sosial sebagai sarana pemasaran. Hasil kegiatan menunjukkan peningkatan kapasitas pelaku usaha, terbentuknya merek “Loka Aren”, diversifikasi produk menjadi gula semut dan gula cair, perbaikan kualitas kemasan, serta perluasan akses pasar melalui platform digital. Program ini membuktikan bahwa integrasi inovasi produk dan identitas budaya lokal mampu meningkatkan daya saing UMKM sekaligus memperkuat citra desa wisata.
MODAL SOSIAL, KEWIRAUSAHAAN PEREMPUAN, DAN KEBERLANJUTAN UMKM DI INDONESIA: ANALISIS BIBLIOMETRIK DAN SYSTEMATIC LITERATURE REVIEW Salma Rivani Luawo
LENTERA: JOURNAL OF GENDER AND CHILDREN STUDIES Vol 5 No 2 (2025): Vol. 5 No. 2 (2025): LENTERA: Journal of Gender and Children Studies ( December 2
Publisher : LPPM Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study maps the scientific development of social capital, women’s entrepreneurship, and MSME sustainability in Indonesia through a bibliometric analysis and systematic literature review derived from the original document’s content. The research identifies publication trends, thematic structures, and collaboration networks shaping the national knowledge system. The analysis shows that social capital plays a strategic role in strengthening women entrepreneurs’ capabilities through networks, trust, collective norms, and community support. The study finds that women face structural barriers such as limited access to finance, low digital literacy, and weak formal networks. Social capital enhances business resilience through bonding, bridging, and linking mechanisms that reduce transaction costs, expand market opportunities, and increase adaptive capacity. The bibliometric findings indicate significant growth in research interest after the COVID-19 pandemic and highlight three dominant clusters: social capital, women entrepreneurs, and MSME performance. The SLR results confirm that social capital directly influences women-owned MSMEs’ performance and acts as a mediator between women’s empowerment and business sustainability. The study proposes a theoretical model integrating perspectives from Bourdieu, Coleman, and Putnam to explain relational dynamics shaping women’s economic behavior. The research contributes to applied social science theory and offers practical recommendations for women’s empowerment policies built on strengthened social networks.
Co-Authors Dedin Finnasyatul Rosida Mardiana, Cindy Aprilia Zainal Abidin Achmad