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All Journal Journal of English Education, Literature and Linguistics GEMBIRA (Pengabdian Kepada Masyarakat)
Puspita, Shinta Bella
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Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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BUSUU APPLICATION AIDED INSTRUCTION IN IMPROVING STUDENTS PRONUNCIATION Puspita, Shinta Bella
Journal of English Education, Literature and Linguistics Vol 8 No 2 (2025): Journal of English Education, Literature, and Linguistics
Publisher : STKIP PGRI Lubuklinggau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31540/jeell.v8i2.3762

Abstract

This research aims to determine the effectiveness of the Busuu application in improving the English pronunciation skills of tenth-grade students at MA Muhammadiyah Batuliman, South Lampung. The subjects of this study were 16 students selected through purposive sampling. The research employed a Classroom Action Research (CAR) design conducted in two cycles. Data collection techniques included observation and pronunciation tests, with pre-test and post-test scores analyzed to measure improvement. The results showed an increase in the average score from 62.5 in the pre-test to 70.0 in post-test Cycle I, and 82.3 in post-test Cycle II, indicating a total improvement of 31.68%. The use of Busuu’s audiovisual features and interactive learning environment enhanced students’ motivation, engagement, and confidence in speaking English. Students became more active, independent, and reflective in their learning, with noticeable improvements in word stress, intonation, and rhythm. These findings are consistent with previous studies highlighting the positive impact of mobile-assisted language learning. The study concludes that integrating the Busuu application into English instruction can effectively support pronunciation mastery and foster autonomous learning.Keywords: Busuu Application, Pronounciation, Classroom Action Research
STRATEGI BRANDING DAN PEMASARAN UMKM JUMBREK BU KARMINI UNTUK MENINGKATKAN DAYA TARIK PRODUK TRADISIONAL PACIRAN Fatikasari, Sendy; Oktaviani, Velly; Sari, Jea Ananda; Puspita, Shinta Bella; Majid, Fauzul
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 4 No 01 (2026): FEBRUARI 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam mendukung perekonomian lokal sekaligus melestarikan produk berbasis kearifan lokal. Salah satu UMKM yang masih menghadapi tantangan dalam pengelolaan usaha adalah UMKM Jumbrek Bu Karmini di Desa Paciran, Kabupaten Lamongan. Permasalahan utama yang dihadapi meliputi lemahnya strategi branding, kemasan produk yang kurang menarik, keterbatasan manajemen usaha, serta belum optimalnya pemanfaatan pemasaran digital. Kegiatan pengabdian ini bertujuan untuk meningkatkan daya tarik dan daya saing produk Jumbrek melalui pendampingan branding, inovasi kemasan, penguatan manajemen usaha, serta penerapan strategi pemasaran digital. Metode yang digunakan dalam pengabdian ini meliputi tiga tahap, yaitu tahap persiapan, pelaksanaan, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pada aspek identitas merek, kualitas kemasan, kemampuan manajemen keuangan sederhana, serta perluasan jangkauan pemasaran melalui media sosial. Dampak nyata dari pendampingan ini ditunjukkan dengan peningkatan kualitas pelayanan dan kenaikan omzet penjualan harian UMKM.  
Co-Authors Fatikasari, Sendy Majid, Fauzul Oktaviani, Velly Sari, Jea Ananda