Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Business, Law, and Education
Mutia Abd. Gani, Siti
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence of Brand Image and Product Quality on Purchasing Decisions for Avoskin Skincare Products Mediated by Consumer Trust in Ternate City Mutia Abd. Gani, Siti; Mohungo, Yolanda; Sarju, Himawan
International Journal of Business, Law, and Education Vol. 7 No. 1 (2026): International Journal of Business, Law, and Education
Publisher : IJBLE Scientific Publications Community Inc.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56442/ijble.v7i1.1361

Abstract

This study aims to analyze the effects of brand image and product quality on the purchasing decisions of Avoskin skincare products, with consumer trust as the mediating variable. This research employs a quantitative, survey-based approach. The sample consists of 126 respondents who are consumers of Avoskin skincare products in Ternate City, selected using purposive sampling. Data were collected through questionnaires using a five-point Likert scale and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that brand image and product quality have a positive and significant effect on purchasing decisions. Brand image and product quality also have a positive and significant effect on consumer trust. Consumer trust has a positive and significant effect on purchasing decisions. Furthermore, consumer trust does not mediate the effect of brand image on purchasing decisions but partially mediates the effect of product quality on purchasing decisions.
Co-Authors Mohungo, Yolanda Sarju, Himawan