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All Journal AdZikra: Jurnal Komunikasi dan Penyiaran Islam
Ikrima
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Religion Humanities Languange, Linguistic, Communication & Media Social Sciences

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Pelatihan Literasi Media Berbasis Digital Marketing Pada Masyarakat Link. Sambi Gerowong, Kelurahan Sukawana, Serang-Banten Islami, Fahma; Muhibuddin; Tb. Nur Wahyu; Ikrima; Moch. Hasbi Ashshidiqie
AdZikra : Jurnal Komunikasi & Penyiaran Islam Vol. 16 No. 2 (2025): Juli-Desember
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah UIN Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/adzikra.v16i2.12569

Abstract

This community service activity was conducted at Link. Sambi Gerowong, Sukawana Village in Serang District, Serang City, Banten. This training aims to provide digital literacy training, both digital transformation, technological transformation and digital marketing, to raise awareness of the community towards the current era of digitalization, which is increasingly rapid and advanced, so that today's society needs this awareness to facilitate digital development and application in a prosperous life. The results of the activity showed a significant development, both in terms of theoretical knowledge and practical skills. Recommendations were also made to extend similar programs to other villages to broaden the impact of digitalization in the modern era, to invite village youth to become drivers of the community's digital transformation, and to provide shared workspaces with Internet access as digital training and production centers.
Co-Authors Islami, Fahma Moch. Hasbi Ashshidiqie Muhibuddin Tb. Nur Wahyu