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All Journal Lembaran Masyarakat: Jurnal Pengembangan Masyarakat Islam Irsyad : Jurnal Bimbingan, Penyuluhan, Konseling, dan Psikoterapi Islam AdZikra: Jurnal Komunikasi dan Penyiaran Islam Golden Ratio of Marketing and Applied Psychology of Business Jurnal Komunikasi Islam Ettisal: Journal of Communication
Islami, Fahma
UIN Sultan Maulana Hasanuddin Banten
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Telaah Nilai-Nilai Pribadi Konselor dalam Buku La Tahzan Karya ‘Aidh Al-Qarni Fahma Islami
Irsyad : Jurnal Bimbingan, Penyuluhan, Konseling, dan Psikoterapi Islam Vol 8 No 4 (2020): Irsyad: Jurnal Bimbingan, Penyuluhan, Konseling, dan Psikoterapi Islam
Publisher : Department of Islamic Guidance and Counseling, Faculty of Dakwah and Communication, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/irsyad.v8i4.2327

Abstract

ABSTRACT The purpose of this study is to determine the structure and categorization of motivational messages. Not only that, this research also makes the implementation or use of messages as a material for Islamic Counseling Guidance. The researcher raises a framework of thought using the perspective of Religious Guidance and discourse analysis for the motivational message itself. This research method uses descriptive analysis of van Dijk's model of discourse analysis which states that there are three dimensions of text, consisting of: 1) text, 2) social cognition, and 3) social context, these three dimensions are in 3 levels of structure, namely: 1) macro structure, 2) superstructure, and 3) micro structure. From this explanation, it can be stated that a review of the counselor's personal values ​​in La Tahzan's book can be used as one of the main supports for the success of the process of providing assistance to clients and can be relied on as one of the materials of Islamic Counseling Guidance. Because there is material in a counseling process that will strengthen answers to the root of the problem, answer the real needs of the client and help achieve the goals of the counseling process. Keywords: Counselor; Study; Values.
GENERASI MUDA DAN DAKWAH: PERAN STRATEGIS DALAM PENGEMBANGAN MASYARAKAT Fahma Islami
Lembaran Masyarakat: Jurnal Pengembangan Masyarakat Islam Vol 5 No 02 (2019): July - December 2019
Publisher : Department of Islamic Community Development, Faculty of Da'wah, State Islamic University (UIN) of Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/lbrmasy.v5i02.4220

Abstract

The young generation in a broad sense, includes the ages of children and adolescents, from birth to maturity in all aspects (physical, spiritual, social, cultural and economic). This article aims to identify the role of the younger generation in da'wah in the field of community development, and identify methods and techniques of da'wah in community development. The research method used in this study is a qualitative approach. This study resulted in the findings that the role and function of young people occupy an important position in social life. This young generation is the hope of its former people to continue the struggle for da'wah like the deceased religious leaders. Generations of young Muslims and Muslim women who still have the spirit of preaching, strong bodies, and clear working brains are very helpful in improving the quality of human preaching and even maintaining the quality of an almost extinct civilization. Furthermore, in community development it is very important to study the influence of religion on the improvement of people's lives. There are three aspects that need to be studied, namely culture, social systems, and personality. These three aspects are complex and integrated social phenomena whose effects can be observed on human behavior which will facilitate the process of community development. The conclusion of this study finds that it is undeniable that the younger generation really has to become a reliable dakwah drafter in overcoming problems in society that arise and contribute to people's lives.
Pesan Dakwah Dalam Film Udah Putusin Aja Karya Ustadz Felix Siauw: Analisis Isi Film Udah Putusin Aja Karya Ustadz Felix Siauw Fahma Islami
AdZikra : Jurnal Komunikasi & Penyiaran Islam Vol. 12 No. 1 (2021): Januari-Juni
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah UIN Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/adzikra.v12i1.8166

Abstract

Islam merupakan agama dakwah yang menyebarkan kebenaran dan mengajak manusia bagi yang belum percaya akan mempercayainya, menumbuhkan pengertian dan kesadaran mempunyai tujuan agar umat muslim mampu menjalani hidup sesuai perintah Allah SWT, perintah suci yang harus dilakukan bagi umat muslim. maka dari itu setiap muslim mempunyai kewajiban untuk berdakwah. Peningkatan kenakalan remaja di Indonesia ini semakin mengkhawatirkan, sehingga hal tersebut membuat penulis berkeinginan untuk meneliti sebuah film yang relate terjadi di masyarakat yang sebagian besar remaja sudah terkena dampaknya akibat berbuat zina. Penulis meneliti sebuah film bergenre remaja religi dengan judul ‘‘Udah Putusin Aja’’ di ambil dari buku Ust Felix Siauw yang di dalamnya terdapat curhatan para wanita kemudian di kembangkan menjadi sebuah film yang sasarannya para anak muda di Indonesia, agar menjauhi segala larangan-Nya dan mendekati apa yang diperintahkan oleh Allah SWT. Berdasarkan uraian di atas, maka rumusan masalah pada penelitian ini yaitu: 1) Apa saja pesan dakwah yang ditujukan dalam film Udah Putusin Aja? 2) Bagaimana respon penonton youtube dalam film Udah Putusin Aja Karya Ustadz Felix Siauw? Tujuan dari penelitian ini yaitu: 1) Untuk mengetahui apa saja pesan dakwah itu ditujukan dalam Film Udah Putusin Aja. 2) Untuk mengetahui respon penonton youtube dalam Film Udah Putusin Aja Karya Ustadz Felix Siauw
STRATEGI USAHA MIKRO KECIL DAN MENENGAH (UMKM) MELALUI DIGITAL MARKETING DI KECAMATAN BALARAJA PADA ERA PANDEMI COVID-19 Fahma Islami
Lembaran Masyarakat: Jurnal Pengembangan Masyarakat Islam Vol. 9 No. 1 (2023): January - June 2023
Publisher : Department of Islamic Community Development, Faculty of Da'wah, State Islamic University (UIN) of Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/lbrmasy.v9i1.8775

Abstract

The ongoing crisis during the pandemic has put even more pressure on MSMEs to survive so they can still make sales. However, circumstances like this also make not a few MSMEs have to go out of business. As MSME actors, there are many factors that can support a business to keep it running, especially during a pandemic like this. One of the most important factors is the marketing strategy. This research was conducted using a qualitative method. Data collection was carried out through observation, interviews and document research and related previous literature studies. There are many ways that MSME players in Balaraja can do to survive during a pandemic like this. Every MSME actor has his own way according to the goods being sold. The findings in this study refer to how to implement target buyer segmentation, which is the first and most important thing before running a business, convincing buyers that our products are safe and of good quality, because quality determines how much sales increase, businesses must innovate, with innovation make the products sold have their own characteristics, have a good relationship with customers, because the customer is the one that will make the business survive, make attractive promos, understand digital marketing and implement digital marketing in MSMEs.
Gerakan Dakwah Komunitas Hijrah pada Kaum Muda di Banten: Kaderisasi, Agensi, dan Otorisasi Umdatul Hasanah; Fahma Islami
Jurnal Komunikasi Islam Vol. 13 No. 01 (2023): June
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/jki.2023.13.01.206-231

Abstract

This article reports on research conducted with leaders, ustadz, and adherents of those hijrah communities, using qualitative research through participatory observations and in-depth interviews. This study focuses on the examination of what extent the hijrah community in Banten has the potential to create the authority of da'wah (religion) shift, especially for millennial Muslims. Findings have revealed that indeed the hijrah community has become a potential new space for the formation of new religious authorities. It is found from several indicators; first, there has been the institutional transformation from informal religious movement to formal and legal one. Second, these hijrah communities strengthen agents and networks of institutions. Third, strengthening cadre formation and formalizing the curriculum. Fourth, strengthening institutional existence and influence by expanding the distribution of coaching and segmentation.
Pelatihan Literasi Media Berbasis Digital Marketing Pada Masyarakat Link. Sambi Gerowong, Kelurahan Sukawana, Serang-Banten Islami, Fahma; Muhibuddin; Tb. Nur Wahyu; Ikrima; Moch. Hasbi Ashshidiqie
AdZikra : Jurnal Komunikasi & Penyiaran Islam Vol. 16 No. 2 (2025): Juli-Desember
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah UIN Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32678/adzikra.v16i2.12569

Abstract

This community service activity was conducted at Link. Sambi Gerowong, Sukawana Village in Serang District, Serang City, Banten. This training aims to provide digital literacy training, both digital transformation, technological transformation and digital marketing, to raise awareness of the community towards the current era of digitalization, which is increasingly rapid and advanced, so that today's society needs this awareness to facilitate digital development and application in a prosperous life. The results of the activity showed a significant development, both in terms of theoretical knowledge and practical skills. Recommendations were also made to extend similar programs to other villages to broaden the impact of digitalization in the modern era, to invite village youth to become drivers of the community's digital transformation, and to provide shared workspaces with Internet access as digital training and production centers.
Public Relations Strategy: Analysis of Social Media Utilization in Leadership Transition Muhibuddin Muhibuddin; Nur Asia T; Fahma Islami; Encep Dulwahab
ETTISAL : Journal of Communication Vol. 10 No. 02 (2025): Ettisal : Journal of Communication
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ettisal.v10i02.23

Abstract

This study aims to examine Public Relations (PR) strategies in utilizing social media during the leadership transition period at State Islamic University Sultan Maulana Hasanuddin Banten for the 2025–2029 term. The analysis is grounded in Grunig and Hunt’s Four Models of Public Relations to examine patterns of internal communication. Drawing further on the Excellence Theory of Public Relations and Institutional Theory, this study explores how strategic communication practices are shaped by the normative ideal of two-way symmetrical communication while simultaneously being constrained by the bureaucratic structures of State Islamic Higher Education Institutions (PTKIN). This research employs a qualitative approach with a case study design. Data were collected through in-depth interviews with key stakeholders, including the elected rector, the head of the public relations bureau, senate members, lecturers, students, and local media representatives. Thematic analysis was used to identify patterns and meanings within the collected data. The findings indicate that the use of social media platforms such as Instagram, TikTok, Facebook, and Twitter/X is effective in supporting the university’s external image and contributes to crisis mitigation efforts. However, internal communication practices remain predominantly one-way, reflecting a gap between normative models of excellent public relations and institutional realities. Moreover, the absence of a structured crisis management protocol exacerbates perception gaps between the institution and the academic community.This study concludes that the effectiveness of strategic communication during leadership transitions is determined not only by careful planning but also by institutional capacity, particularly the competence of human resources and organizational readiness to anticipate and manage potential crises.
The Influence of Digital Halal Influencers on the Purchase Decision of Halal Products among Generation Z Desty Prawatiningsih Desty; Fahma Islami; Siti Yuliyanti
Golden Ratio of Marketing and Applied Psychology of Business Vol. 7 No. 1 (2027): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v7i1.2353

Abstract

The expansion of digital halal marketing has increased the role of digital halal influencers, who not only promote products but also communicate religious messages and halal-related values to Muslim consumers. This study examines the effects of audience engagement, halal value, and influencer credibility on halal product purchase decisions among Muslim Generation Z in Indonesia. It also investigates whether influencer credibility mediates the effects of audience engagement and halal value on purchase decisions. Data were collected through a cross-sectional online survey administered using Google Forms. The final sample consisted of 210 Muslim Generation Z students from the Faculty of Da’wah at UIN Sultan Maulana Hasanuddin Banten, selected through convenience sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling with SmartPLS 3.0. The results show that audience engagement positively and significantly affects influencer credibility and purchase decisions. Halal value also positively and significantly affects influencer credibility and purchase decisions. However, influencer credibility does not have a significant effect on purchase decisions and does not mediate the relationship between audience engagement and purchase decisions or between halal value and purchase decisions. The model explains 53.5% of the variance in influencer credibility and 45.0% of the variance in purchase decisions. These findings identify a contextual boundary of Source Credibility Theory by demonstrating that influencer credibility alone may be insufficient to generate purchasing responses among Muslim Generation Z. Meaningful digital engagement and clear halal value appear to be more influential than the personal credibility of influencers. The findings imply that halal businesses should prioritize interactive communication, transparent halal information, and value-consistent content rather than relying solely on influencer popularity or reputation.
Co-Authors Desty Prawatiningsih Desty Encep Dulwahab Ikrima Moch. Hasbi Ashshidiqie Muhibuddin Muhibuddin Muhibuddin Nur Asia Tawang Siti Yuliyanti Tb. Nur Wahyu Umdatul Hasanah