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p-Index From 2021 - 2026
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All Journal Scripta Economica: Journal of Economics, Management, and Accounting
Steven I.S.M Marbun
Unknown Affiliation
Economics, Econometrics & Finance

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Pengaruh Kemudahan Aplikasi E-Commerce Terhadap Minat Belanja Masyarakat Esra Fania Silitonga; Steven I.S.M Marbun; Mhd. Fajar Nasution; Alintia Silitonga
Journal of Economics, Management, and Accounting Vol 1 No 3 (2026): March: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/4h721h14

Abstract

This study aims to analyze the effect of ease of use of e-commerce applications on public shopping interest. The research employs a quantitative descriptive approach with data collected through questionnaires distributed to 12 respondents dominated by individuals aged 17–20 years. The results indicate that ease of use plays a crucial role in shaping shopping interest in e-commerce platforms. Data show that 91.7% of respondents perceive e-commerce applications as easy to understand, while 100% of respondents state that these applications are very helpful in shopping activities. In addition, all respondents report ease in finding products and completing payment processes, each reaching 100%. These findings suggest that simple navigation, clear features, and efficient transaction systems contribute to positive shopping experiences. The dominance of Shopee usage (66.7%) compared to TikTok Shop (33.3%) further reflects consumer preference for platforms offering convenience and comfort. Overall, the study concludes that the ease of e-commerce applications significantly influences shopping interest by creating positive shopping experiences, increasing consumer confidence, and encouraging repeated use, particularly among young and digitally literate users.
Strategi Digitalisasi UMKM dalam Meningkatkan Daya Saing dan Kinerja Usaha di Era Ekonomi Digital Syifa Namira Nasution; Steven I.S.M Marbun; Trinita Siringoringo; Vita olivia Silalahi
Journal of Economics, Management, and Accounting Vol 1 No 3 (2026): March: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/v64nwp32

Abstract

Digital transformation has become an important agenda for the development of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia in line with the increasing role of the digital economy in the national economic structure. This study aims to examine the digitalization strategies implemented by MSMEs, identify the obstacles faced in the digitalization process, and analyze their relationship with business performance. The research method used is a literature review by examining journal articles, official reports, and relevant scientific publications published in the last five years. The results of the study show that MSME digitalization strategies generally focus on increasing digital literacy, utilizing e-commerce platforms, optimizing social media as a marketing tool, and strengthening managerial support and organizational culture. The implementation of these strategies correlates with increased sales, operational efficiency, and market reach expansion. However, the digitization process still faces limitations in terms of resources, infrastructure, and organizational readiness. This study emphasizes that digitization is a strategic opportunity for MSMEs if it is supported by inclusive policies and capacity building for business actors.
Co-Authors Alintia Silitonga Esra Fania Silitonga Mhd. Fajar Nasution Syifa Namira Nasution Trinita Siringoringo Vita olivia Silalahi