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All Journal Jurnal Manajemen Publik dan Kebijakan Publik (JMPKP) Scripta Economica: Journal of Economics, Management, and Accounting
Rachmawati Koesoemaningsih
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Economics, Econometrics & Finance Environmental Science Social Sciences

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E-Commerce Based Human Resource Management Strategies for the Development of Batik Fosil Widi Nugraha Ngawi Micro, Small, and Medium Enterprises Lina sugiyanto; Rachmawati Koesoemaningsih; Khoyrul Anwar
Journal of Economics, Management, and Accounting Vol 1 No 3 (2026): March: Scripta Economica: Journal of Economics, Management, and Accounting
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/2khffj60

Abstract

Micro, Small, and Medium Enterprises (MSMEs) based on local wisdom play a strategic role in supporting regional economic development while preserving cultural values. Batik Fosil Widi Nugraha MSME in Ngawi is a creative enterprise that adopts fossil-inspired batik motifs as its product identity; however, it still faces various challenges in business development, particularly in human resource management and the utilization of e-commerce. This study aims to analyze the development strategy of Batik Fosil Widi Nugraha MSME in Ngawi through e-commerce-based human resource management. This research employs a qualitative approach with a descriptive method. Data were collected through in-depth interviews, observation, and documentation involving the business owner and employees engaged in production and marketing activities. Data analysis was conducted using an interactive model consisting of data reduction, data display, and conclusion drawing, while data validity was ensured through triangulation techniques. The findings indicate that human resource management in Batik Fosil Widi Nugraha MSME remains informal and has not been systematically integrated with e-commerce utilization strategies. Although the use of e-commerce is still limited, it demonstrates significant potential in expanding market reach and enhancing business competitiveness. The recommended development strategies include improving employees’ digital competencies, restructuring work roles, integrating local cultural values into digital marketing, and strengthening collaboration with relevant stakeholders. This study emphasizes that e-commerce-based human resource management is a key factor in achieving sustainable development of culture-based batik MSMEs.
Manajemen Pengembangan Kompetensi Sumber Daya Aparatur Pemerintah Desa dalam Mendukung Pelayanan Publik Berbasis Digital di Kabupaten Ngawi Anwar, Khoyrul; Lina sugiyanto; Rachmawati Koesoemaningsih
Jurnal Manajemen Publik dan Kebijakan Publik (JMPKP) Vol. 8 No. 1 (2026): Jurnal Manajemen Publik dan Kebijakan Publik (JMPKP)-IN PROSES
Publisher : Program Studi Administrasi Publik Universitas Muhamamdiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jmpkp.v8i1.9920

Abstract

The digital transformation of public services at the village level requires adequate competencies of village government officials as the main actors in implementing the Electronic-Based Government System. This study aims to analyze the management of competency development of village government officials in supporting digital-based public services through a case study of the implementation of the SRIKANDI and SRIGATI applications in Ngawi Regency, Indonesia. This research employs a qualitative descriptive approach, with data collected through in-depth interviews, observation, and documentation. Data analysis was conducted using an interactive model consisting of data reduction, data display, and conclusion drawing. The findings indicate that the management of competency development among village officials has not been implemented strategically and sustainably. Competency planning is not based on actual needs, implementation remains formalistic and oriented toward short-term technical training, and evaluation is not linked to performance outcomes or the impact of digital public services. As a result, the utilization of digital services tends to be administrative in nature and has not been optimal in creating public value. This study emphasizes that strengthening the strategic management of competency development is a fundamental prerequisite for the successful digital transformation of village-level public services within the digital governance framework
Co-Authors Anwar, Khoyrul Khoyrul Anwar Lina sugiyanto