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Ace Abdul Kholik
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Humanities Economics, Econometrics & Finance Health Professions Public Health Social Sciences Other

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Sinergi Pendidikan, Pemasaran Digital dan UMKM Sebagai Upaya dalam Mengembangkan Potensi Desa Rajamandala Yugi Hilmi; Marni Marni; M Rifcky Adamsyah; Herawati Hasna; Indri Lestari; Ace Abdul Kholik; Nurhalimah Nurhalimah
Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Oktober : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i2.5604

Abstract

Real Work Lecture (KKN) is a form of student service to the community that aims to implement science directly in the village environment. This KKN activity was carried out in Rajamandala Village, Rajapolah District, Tasikmalaya Regency with a focus on education and economy. In the field of education, students carry out waste processing activities into simple works aimed at students of SD Negeri 3 Rajapolah. This activity aims to increase environmental awareness from an early age and foster students' creativity in utilizing waste into products with useful value. Through educational approaches and hands-on practice, students are encouraged to care more about the surrounding environment. Meanwhile, in the economic sector, students held a digital marketing and financial management workshop for Micro, Small, and Medium Enterprises (MSMEs) in Rajamandala Village. This activity aims to increase MSME actors' understanding of online marketing strategies and effective financial management to support business sustainability. The KKN programs that have been implemented are expected to have a positive impact, increase the capacity of human resources, and contribute to the sustainable development and independence of Rajamandala Village.
Sinergi Pendidikan, Pemasaran Digital dan UMKM sebagai Upaya dalam Mengembangkan Potensi Desa Rajamandala Yugi Hilmi; Marni Marni; M Rifcky Adamsyah; Indri Lestari; Ace Abdul Kholik; Nurhalimah Nurhalimah
Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Oktober : Jurnal Pengabdian Masyarakat
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/abdimas45.v4i2.5666

Abstract

Community Service Program (KKN) is a form of student community service conducted directly in the village. The students' presence has a positive impact because they bring knowledge, ideas, and new breakthroughs that can help the village develop further. The KKN was conducted in Rajamandala Village, Rajapolah District, Tasikmalaya Regency. The program covered education and economics. The program was realized through educational activities, namely waste processing activities into works of art for students of Rajapolah 3 Elementary School. This educational activity provides benefits to encourage elementary school students to process waste into simple works of art. In addition, the economic sector includes workshops on digital marketing and finance for MSMEs in the village as an important step in MSME empowerment, small business development, and the introduction of online marketing strategies. These activities can certainly contribute to the development of the village itself, both in education, economics, and community empowerment as a whole.
Co-Authors Herawati Hasna Indri Lestari M Rifcky Adamsyah Marni Marni Nurhalimah Nurhalimah Yugi Hilmi