Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
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This Author published in this journals
All Journal Escalate : Economics and Business Journal
Pinkan Ajeng Anggella
Unknown Affiliation
Economics, Econometrics & Finance

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Consumer Perceptions of Online Shopping Experiences Through the Shopee Application Meisya Umadi Putri; Pinkan Ajeng Anggella; Fikri Rizki Utama
Escalate : Economics and Business Journal Vol. 3 No. 03 (2026): Escalate: Economics and Business Journal
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v3i03.370

Abstract

This study aims to analyze students’ perceptions of online shopping experiences through the Shopee application at the State Islamic University of Jurai Siwo Lampung. The research used a descriptive qualitative method through interviews with three students from different faculties. The results indicate that ease of use, transaction security, attractive promotions, and service quality are key factors shaping consumers’ positive perceptions. A pleasant shopping experience significantly influences user satisfaction and loyalty. Shopee is considered successful in creating an efficient, safe, and youth-oriented online shopping experience.
Co-Authors Fikri Rizki Utama Meisya Umadi Putri