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All Journal Tarjih: Agribusiness Development Journal
Dewi Maryeti
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Strategi Peningkatan Minat Generasi Muda Bekerja Disektor Pertanian di Kabupaten Kolaka Utara Rahman, Rahman; Suryanto, Suryanto; Dewi Maryeti; Ahmad, Ahfandi
Tarjih : Agribusiness Development Journal Vol. 5 No. 2 (2025): VOLUME 05, NOMOR 02, DESEMBER 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i2.1000

Abstract

This study aims to develop strategies to increase the interest of young farmers in Rante Angin District, North Kolaka Regency, through a SWOT analysis. Data were collected from 20 young farmer respondents aged 15–35 years old using observation, interviews, questionnaires, and literature review. The analysis results indicate a strategic position in Quadrant I (aggressive strategy) with an IFAS score of 3.93 and an EFAS score of 3.67, indicating strong internal strengths and significant external opportunities. Government programs such as Millennial Farmers, People's Business Credit (KUR), technical training, digital market development, organic product certification, private sector partnerships, and smart farming technology are key factors that can encourage youth involvement in the agricultural sector. Recommended strategies include optimizing government programs, increasing youth capacity, developing digital marketing, and positive campaigns to change negative perceptions of agriculture. This study provides basic strategies to support the regeneration of young farmers and increase the competitiveness of sustainable agriculture.
Co-Authors Ahfandi Ahmad Rahman Rahman Suryanto Suryanto