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All Journal AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Tarjih: Agribusiness Development Journal
Ratnakanyaka, Meimy
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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Consumer Preferences and Attitudes in Purchasing Cavendish Bananas of the “Sunpride” Brand at Lotte Mart Pakuwon Mall Surabaya (Fishbein Multiattribute Model Approach) Ratnakanyaka, Meimy; Hendrarini, Hamidah; Tondang, Ika Sari
Tarjih : Agribusiness Development Journal Vol. 5 No. 2 (2025): VOLUME 05, NOMOR 02, DESEMBER 2025
Publisher : Program Studi Agribisnis Universitas Muhammadiyah Sinjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47030/tadj.v5i2.1019

Abstract

The growth of fresh fruit consumption in Indonesia, especially bananas, is influenced by public awareness of health and product quality. However, there is a problem in the form of a decline in banana consumption in the city of Surabaya during the period 2021–2024. This study aims to identify consumer characteristics and preferences for purchasing "Sunpride" Cavendish bananas at Lotte Mart Pakuwon Mall Surabaya. The research method used is quantitative with primary data collection through questionnaires and interviews with 100 respondents, then analyzed using descriptive analysis and the Fishbein multi-attribute technique covering seven attributes (color, taste, price, size, freshness, number of bananas per bunch and type of banana). The results show that the majority of consumers are women, productive age 20-43 years, have a bachelor's degree, are self-employed, and have a high income. The most considered banana attribute is freshness (Ao= 3.42), followed by sweetness (Ao= 2.80) and yellowish-green color (Ao= 2.70), while price, type, and size are secondary considerations. This indicates that consumers prioritize fruit quality over attributes such as price. This research provides input for the company and Lotte Mart to maintain product quality, especially freshness, taste, and color, and adjust offerings according to consumer needs to maintain loyalty.
Pemberdayaan Wanita Melalui Teknik Tower Vertikultur: Program Hijau Bersama Organisasi PKK di Desa Setren, Kecamatan Rejoso, Kabupaten Nganjuk Miftah, Miftah Nur Erina; Ratnakanyaka, Meimy; Syah, Mirza Andrian
Amaliah: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 1 (2024): Amaliah: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPI UMN AL WASHLIYAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/ajpkm.v8i1.3147

Abstract

Kegiatan pemberdayaan wanita melibatkan kelompok perempuan yakni organisasi PKK untuk mewujudkan program hijau melalui penerapan teknik Tower Vertikultur guna memanfaatkan lahan sempit. Program KKN-T MBKM ini dilaksanakan pada tanggal 19 Maret hingga 28 Juni 2024 di Desa Setren, Kecamatan Rejoso, Kabupaten Nganjuk. Kegiatan KKN-T MBKM menyasar pada poin 5 SDGs tentang pemberdayaan wanita di Desa Setren yang mana masih tergolong rendah yakni sebesar 26,32% (< 50%). Metode yang digunakan yakni observasi secara langsung dan melakukan demonstrasi Tower Vertikultur kepada organisasi PKK. Hasil dari pengabdian masyarakat yang dilakukan yakni kegiatan sosialisasi dan pelatihan penerapan teknik Tower Vertikultur untuk memberikan pengetahuan dan ilmu dibidang pertanian secara vertikal, serta memberikan kegiatan positif secara individu maupun kelompok dengan memanfatkan lahan atau perkarangan sempit untuk budidaya sehingga program ini dapat menumbuhkan kegiatan perempuan mandiri dan mampu meningkatkan sumber daya ekonomi.
Co-Authors Hamidah Hendrarini Miftah, Miftah Nur Erina Mirza Andrian Syah Tondang, Ika Sari