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All Journal Journal of Contemporary Islam and Muslim Societies
Hasaniy, Nur Rif’ah
Universitas Gadjah Mada
Social Sciences

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NEGOTIATING RELIGIOUS IDENTITY IN DIGITAL COMMUNICATION DISCOURSE: A Study of Acehnese Hijab TikTokers Hakim, Putri Rahmah Nur; Abdullah, Irwan; ZA, Tabrani; Lestari, Annisa Dwi; Hasaniy, Nur Rif’ah
Journal of Contemporary Islam and Muslim Societies Vol 9, No 2 (2025)
Publisher : UIN Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30821/jcims.v9i2.25583

Abstract

This study examines how these creators actively negotiate religious identity within the algorithmic and performative structure of TikTok. Using a qualitative descriptive approach, data were collected through documentation of video content, captions, user comments, and online news, then analyzed thematically. The findings reveal that identity negotiation occurs through the strategic blending of Islamic markers such as hijab styles, Qur'anic phrases, modest aesthetics with local Acehnese cultural cues and popular TikTok formats including lipsync, short skits, and reflective storytelling. These dynamics highlight that religious identity online is co-constructed between creators and viewers. The study calls for strengthening digital religious literacy and encourages further research on gendered ethics and visual politics in contemporary Islamic expression.Keywords: Acehnese Muslimah, Digital Communication, Hijab Representation, Religious Identity, TikTok Narratives
Co-Authors Abdullah, Irwan Hakim, Putri Rahmah Nur Lestari, Annisa Dwi ZA, Tabrani