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All Journal Journal of Administrative and Sosial Science (JASS) Sevaka: Hasil Kegiatan Layanan Masyarakat International Journal of Economics and Management Research
Albertus Setyo Sumargo
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Social Sciences Other

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A Decade of Women’s Empowerment Research in Tourism: A Bibliometric Analysis (2014–2024) Arisanti Ayu Wardhani; Ahmad Hafiyyan Shibghatalloh; Albertus Setyo Sumargo; Glenda Angeli
JOURNAL OF ADMINISTRATIVE AND SOCIAL SCIENCE Vol. 7 No. 1 (2026): Januari
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jass.v7i1.2215

Abstract

This study aims to identify research trends related to women's empowerment in the tourism industry over the past ten years, from 2014 to 2024. The method used in this study is qualitative, using a literature review approach. The data was collected through the Scopus database, which resulted in 117 publication documents that met the criteria in the period 2014 to 2024. Data analysis was carried out using the VOSviewer application. The results of the study show that there are 117 publication documents related to women's empowerment in the tourism industry. However, the topic of women's empowerment has not been explored much from the perspective of tourism empowerment. Women's empowerment is considered important to be discussed in the context of tourism, as tourism activities provide new opportunities for women to access resources and employment. However, women's empowerment still faces various obstacles. Therefore, effective collaboration between stakeholders is needed to be able to increase women's empowerment, especially in the field of Tourism.
Entrepreneurial Characteristics and Development Capacity of Food MSMEs in Semarang City Albertus Setyo Sumargo; Arisanti Ayu Wardhani; Ahmad Hafiyyan Shibghatalloh
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.829

Abstract

Food MSMEs play a strategic role in the local economy by sustaining household entrepreneurship, creating jobs, and supporting regional economic continuity. This study analyzes the entrepreneurial characteristics and business development capacity of food MSMEs in Semarang City based on owner gender, age, education, business form, business age, employment size, and geographic distribution. Using a descriptive quantitative approach, the study draws on secondary data from 3,506 business units. The data were analyzed using descriptive statistics, cross-tabulation, and chi-square tests. The findings show that most businesses are owned by women, operate as sole proprietorships, and employ only 0-1 workers. The average owner age is 49.96 years, while the average business has operated for 11.61 years. Statistically significant but weak associations were found between owner gender and employment size, owner education and employment size, and owner education and business duration. The study concludes that Semarang's food MSME ecosystem is supported largely by mature household-based microenterprises but still faces limitations in scaling labor capacity.
Penguatan Identitas Merek melalui Perancangan Logo dan Branding Digital untuk Meningkatkan Daya Saing UMKM di Wilayah Klipang, Kelurahan Sendangmulyo, Kota Semarang Nana Noviada Kwartawaty; Albertus Setyo Sumargo; Glenda Angeli; Arisanti Ayu Wardhani; Ahmad Hafiyyan Shibghatalloh; Achmad Solechan
Sevaka : Hasil Kegiatan Layanan Masyarakat Vol. 4 No. 3 (2026): Agustus : Sevaka : Hasil Kegiatan Layanan Masyarakat
Publisher : STIKES Columbia Asia Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62027/sevaka.v4i3.920

Abstract

This community service program aimed to strengthen the capacity of micro, small, and medium enterprises (MSMEs) in Klipang, Sendangmulyo, Semarang, in developing brand identity through logo design and digital branding. The program involved 30 MSME owners from various business sectors and adopted a participatory approach combined with Design Thinking. The activities were implemented in three stages: preparation, a three-day training program, and a week of mentoring. The program covered brand identity, brand value, logo design, brand story development, simple website development, Google Business Profile, and digital marketing. The results showed improvements across all indicators. The proportion of MSMEs with professional logos increased from 20% to 100%, consistent visual identity from 15% to 100%, brand story ownership from 5% to 100%, social media use for branding from 40% to 90%, and digital marketing understanding from 30% to 85%. Participant satisfaction reached at least 90%. These findings indicate that integrating Design Thinking, brand identity development, and digital branding is effective in strengthening MSME professionalism, product differentiation, and readiness to compete in the digital business environment.
Co-Authors Achmad Solechan Arisanti Ayu Wardhani Glenda Angeli Nana Noviada Kwartawaty Shibghatalloh, Ahmad Hafiyyan