<![CDATA[The development of information and communication technology has changed the mediaconsumption patterns of the younger generation, who are now increasingly dependent onstreaming media for entertainment, education, and social interaction. This phenomenon not onlyoffers flexible access and a variety of content, but also raises concerns about negative impactssuch as addiction, decreased quality of social interactions, and mental health disorders. This studyaims to describe the experience of watching streaming media among the younger generation,identify factors that influence their consumption behavior, and analyze its consequences on social,academic, and psychological aspects. Using a qualitative approach with a case study method, thestudy involved 12 participants aged 17–23 years selected through purposive sampling. Datacollection was conducted through in-depth interviews, participant observation, and documentation,then analyzed thematically with triangulation of sources and techniques to ensure data validity.The results show that the main motivations for using streaming media are entertainment,relaxation, increasing insight, and the need to follow social trends. The most popular types ofcontent include music, vlogs, entertainment videos, and educational content. Streaming mediaoffers benefits in the form of increased knowledge, practical skills, and emotional support, but alsocarries risks such as addiction, sleep disturbances, decreased productivity, and weakened directsocial interactions. This research confirms that streaming media plays a significant role in shapingthe identity and social lives of young people, while simultaneously requiring strengthened medialiteracy and wiser management of digital consumption. These findings are expected to provide abasis for educators, parents, and platform providers in designing strategies for healthy andconstructive use of streaming media.Keywords: (streaming media, young people, listening experience, media literacy, psychologicalimpact]]>
