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All Journal Psikoborneo : Jurnal Ilmiah Psikologi
Rahma Hasibuan, Yustika
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Humanities Education Social Sciences

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Perceived Value and Repurchase Intention in E-Commerce Applications: The Mediating Role of Consumer Satisfaction Rahma Hasibuan, Yustika; Aisyah, Siti; Fauzy Indrawan, Yudistira
Psikoborneo: Jurnal Ilmiah Psikologi Vol 14, No 1 (2026): Psikoborneo: Jurnal Ilmiah Psikologi
Publisher : Program Studi Psikologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/psikoborneo.v14i1.22768

Abstract

The presence of e-commerce applications has significantly changed shopping patterns. Consumer satisfaction strengthens the relationship between perceived value and repurchase intention in e-commerce application users. This study aims to explore the influence of perceived value on repurchase intention in e-commerce applications, as well as to identify the role of consumer satisfaction as a mediating variable in this relationship. This study applied a quantitative method using the Structural Equation Modeling (SEM) approach with the help of the AMOS application version 24. The sample size was 250 e-commerce application consumers selected through the Accidental Sampling technique. The instruments used consisted of a scale of repurchase intention, a scale of perceived value, and an adapted consumer satisfaction scale. The results showed that perceived value significantly influenced repurchase intention (C.R = 6.408 < 1.96 with p = 0.000 > 0.05), perceived value significantly influenced consumer satisfaction (C.R = 4.017 > 1.96 with p = 0.000 < 0.05), and consumer satisfaction significantly influenced repurchase intention (C.R = 3.933 > 1.96 and p = 0.000 < 0.05). In addition, consumer satisfaction was proven to significantly mediate the influence of perceived value on repurchase intention (Sobel statistic = 2.1813 > 1.96 and p = 0.04).
Co-Authors Siti Aisyah Yudistira Fauzy Indrawan