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All Journal Journal of Student Development Information System (JoSDIS) Journal of Golden Generation Economic
Tarigan, Anggi Zahara
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Computer Science & IT Economics, Econometrics & Finance

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Pemanfaatan Media Sosial Sebagai Strategi E-Bisnis Dalam Meningkatakan Penjualan Kopi Kenangan Saragih, Hewa Angriani; Widyana, Alda; Tarigan, Anggi Zahara; Salsabila, Khairunnisa; Nurbaiti, Nurbaiti
Journal of Student Development Information System (JoSDIS) Vol 6, No 1: JoSDIS | Januari 2026
Publisher : Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/josdis.v6i1.8849

Abstract

This study aims to analyze the utilization of social media as an e-business strategy to increase sales at Kopi Kenangan. The research employs a descriptive qualitative method through observation, interviews, and documentation. Interviews were conducted with a staff member at the Kopi Kenangan outlet on Jalan Pancing, Medan, as well as several active consumers as primary data sources. The findings indicate that social media functions mainly as a tool for information dissemination and branding rather than a primary driver of sales. The uploaded content tends to be informative and lacks interactivity, resulting in weak consumer engagement. Consumers more frequently learn about promotions through in-store banners or the application, while purchase decisions are influenced by personal needs, strategic store location, and direct in-store experience. This study recommends optimizing interactive content, visual storytelling, and digital collaborations to enhance the effectiveness of e-business strategies.
Makna Transparansi dan Amanah bagi Loyalitas Pelanggan: Studi Kualitatif di Bank Syariah Indonesia di Medan Tarigan, Anggi Zahara; Nabila, Salsa; Fhadia, Zilla; Sofyan, Abdul Rahman
Journal of Golden Generation Economic Vol. 2 No. 1 (2026): April 2026 : Journal of Golden Generation Economic
Publisher : PT. Lembaga Penerbit Penelitian Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65244/jggeconomic.v2i1.351

Abstract

Penelitian ini bertujuan untuk memahami makna transparansi dan amanah dalam membangun loyalitas nasabah di Bank Syariah Indonesia (BSI) Kota Medan. Dalam konteks perbankan syariah, transparansi bukan hanya sekadar keterbukaan informasi keuangan, tetapi juga mencerminkan sikap jujur, adil, dan bertanggung jawab terhadap nasabah. Sedangkan amanah berarti kemampuan bank dalam menjaga kepercayaan serta menunaikan tanggung jawabnya sesuai prinsip Islam. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan studi literatur. Data diperoleh dari berbagai jurnal ilmiah, buku, dan laporan resmi yang relevan. Hasil penelitian menunjukkan bahwa transparansi dan amanah menjadi dasar terbentuknya loyalitas nasabah, karena kedua nilai ini menumbuhkan rasa percaya, kenyamanan, dan kedekatan emosional antara bank dan nasabah. Selain itu, penelitian ini menemukan adanya kesenjangan penelitian sebelumnya yang masih sedikit menyoroti aspek nilai-nilai etika Islam seperti amanah dan transparansi sebagai faktor pembentuk loyalitas nasabah.
Co-Authors Fhadia, Zilla Nabila, Salsa Nurbaiti Salsabila, Khairunnisa Saragih, Hewa Angriani Sofyan, Abdul Rahman Widyana, Alda