Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Projemen UNIPA
Pareira, Stefanus Genosius Selong
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Lokasi Dan Promosi Terhadap Keputusan Pembelian Tenun Ikat Pada Kelompok Wanita Penenun Mbolaso Di Kelurahan Hewuli, Kabupaten Sikka Pareira, Stefanus Genosius Selong; Yosef Tonce; Pareira, Rosalina Andriyani Ebang
Jurnal Projemen UNIPA Vol 13 No 1 (2026): Januari: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i1.1202

Abstract

This study examines purchasing decisions for ikat weaving at the Mbolaso Women Weavers Group Studio in Hewuli Village, Sikka Regency. The study aims to describe purchasing decisions, promotion, and location, and to analyze the influence of promotion and location on purchasing decisions partially and simultaneously. The study involved 70 consumers as samples selected using non-probability sampling. The researcher collected data through questionnaires and analyzed it using descriptive statistics and multiple linear regression with t-tests and F-tests. The results showed that promotion and location had a significant effect on purchasing decisions, both partially and simultaneously. The promotion and location variables explained 49.9% of the variation in purchasing decisions, while the rest was influenced by other factors outside the scope of this study.
Co-Authors Rosalina Andriyani Ebang Pareira Yosef Tonce