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All Journal Jurnal Projemen UNIPA
Pareira, Stefanus Genosius Selong
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Lokasi Dan Promosi Terhadap Keputusan Pembelian Tenun Ikat Pada Kelompok Wanita Penenun Mbolaso Di Kelurahan Hewuli, Kabupaten Sikka Pareira, Stefanus Genosius Selong; Yosef Tonce; Pareira, Rosalina Andriyani Ebang
Jurnal Projemen UNIPA Vol 13 No 1 (2026): Januari: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i1.1202

Abstract

This study examines purchasing decisions for ikat weaving at the Mbolaso Women Weavers Group Studio in Hewuli Village, Sikka Regency. The study aims to describe purchasing decisions, promotion, and location, and to analyze the influence of promotion and location on purchasing decisions partially and simultaneously. The study involved 70 consumers as samples selected using non-probability sampling. The researcher collected data through questionnaires and analyzed it using descriptive statistics and multiple linear regression with t-tests and F-tests. The results showed that promotion and location had a significant effect on purchasing decisions, both partially and simultaneously. The promotion and location variables explained 49.9% of the variation in purchasing decisions, while the rest was influenced by other factors outside the scope of this study.
Pengaruh Kualitas Produk Dan Harga Terhadap Kepuasan Pelanggan Kedai Kopirates Di Kabupaten Sikka Witak, Barbara Karin; Rangga, Yoseph Darius Purnama; Gula, Valeria Eldyn; Pareira, Stefanus Genosius Selong
Jurnal Projemen UNIPA Vol 13 No 2 (2026): Mei: Jurnal Projemen UNIPA
Publisher : Universitas Nusa Nipa Maumere

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/projemen.v13i2.1380

Abstract

This study aims to analyze the influence of product quality and price on customer satisfaction at Kopirates Coffee Shop in Sikka Regency. The research employed a quantitative approach using a survey method involving 100 respondents selected through purposive sampling. Data were analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that both product quality and price have a positive and significant effect on customer satisfaction, both partially and simultaneously. The coefficient of determination (R²) of 0.700 shows that 70% of the variation in customer satisfaction can be explained by product quality and price, while the remaining 30% is influenced by other factors outside the research model. These findings emphasize the importance of maintaining high product quality and implementing appropriate pricing strategies to enhance customer satisfaction.
Co-Authors Gula, Valeria Eldyn Rangga, Yoseph Darius Purnama Rosalina Andriyani Ebang Pareira Witak, Barbara Karin Yosef Tonce