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All Journal Digital Business Progress
Hasanah, Kiki
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Strategi Komunikasi Pemasaran pada Akun Instagram Agen Perjalanan Wisata @doctrip.id Aulia, Muhammad Rizki; Hasanah, Kiki; Lestiohadi, Lestiohadi
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.273

Abstract

This study analyzes the marketing communication strategy on the Instagram account of the travel agency Doctor Trip Indonesia @doctrip.id using a descriptive qualitative approach with content analysis method. Based on an examination of the 50 most recent posts (September–November 2025), the strategy focuses on three main elements: captivating visuals, interaction and collaboration and Call to Action (CTA). The results show increased engagement, customer trust and follower growth (140,675 as of November 2025). This research aims to provide recommendations for other travel companies to optimize Instagram as an authentic and interactive digital marketing channel.
Co-Authors aulia, muhammad rizki Lestiohadi, Lestiohadi