Digital Business Progress
Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025

Analisis Strategi Komunikasi Pemasaran pada Akun Instagram Agen Perjalanan Wisata @doctrip.id

Aulia, Muhammad Rizki (Unknown)
Hasanah, Kiki (Unknown)
Lestiohadi, Lestiohadi (Unknown)

Article Info

Publish Date
31 Dec 2025

Abstract

This study analyzes the marketing communication strategy on the Instagram account of the travel agency Doctor Trip Indonesia @doctrip.id using a descriptive qualitative approach with content analysis method. Based on an examination of the 50 most recent posts (September–November 2025), the strategy focuses on three main elements: captivating visuals, interaction and collaboration and Call to Action (CTA). The results show increased engagement, customer trust and follower growth (140,675 as of November 2025). This research aims to provide recommendations for other travel companies to optimize Instagram as an authentic and interactive digital marketing channel.

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Journal Info
Digital Business Progress
Website

Abbrev

dbp

Publisher

Sekolah Tinggi Ilmu Ekonomi Bina Karya

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Digital Business Progress mencakup ide atau pemikiran hasil penelitian, penemuan dan inovasi baru yang berkaitan dengan Bisnis Digital dengan ruang lingkup pada bidang tertentu yaitu : Digital Marketing E-Commerce Technopreneur Business ...