Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Digital Business Progress
Simatupang, Bahagia
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Transformasi Manajemen Pemasaran Di Era Digital: Pendekatan Strategis Berbasis Teknologi Dan Perilaku Konsumen Modern Sari, Vina Winda; Simatupang, Bahagia; Zen, Husnul
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.274

Abstract

The development of digital technology has significantly transformed the marketing landscape, compelling companies to adopt more adaptive, interactive, and data-driven marketing management strategies. This article discusses the transformation of marketing management in the digital era through literature analysis, identification of digital strategy methods, and evaluation of their implementation effectiveness based on a conceptual study. The results indicate that digital marketing enhances communication efficiency, service personalization, and the effectiveness of customer acquisition strategies. However, challenges such as algorithm changes, data security, and intense digital competition require continuous innovation. This article provides practical implications for organizations to improve competitiveness through integrated digital marketing management.
Co-Authors Vina Winda Sari Zen, Husnul