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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH JPM: JURNAL PENGABDIAN MASYARAKAT Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Mejuajua International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Pengabdian Masyarakat Inovasi International Journal of Science and Environment Digital Business Progress
Vina Winda Sari
Universitas Medan Area
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Socialization of Renewable Energy Utilization and Book Grants to Universiti Malaysia Perlis Fadlan Siregar, Muhammad; Maizana, Dina; Satria, Habib; Dayana, Indri; Mungkin, Moranain; Hermansyah; Winda Sari, Vina; Tri Nugraha, Yoga; Jusoh, Muzzammil; Irwanto, Muhammad; Zakaria, Zulkarnay
Mejuajua: Jurnal Pengabdian pada Masyarakat Vol. 4 No. 2 (2024): Desember 2024
Publisher : Yayasan Penelitian dan Inovasi Sumatera (YPIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/mejuajuajabdimas.v4i2.177

Abstract

The use of renewable energy is increasingly important to meet energy needs and reduce the negative impacts of fossil fuel use. Universiti Malaysia Perlis (UniMAP) plays an active role in the socialization of renewable energy through educational programs and grants of related books aimed at increasing public understanding of the benefits of sustainable energy. Collaboration with Universitas Medan Area and Al-Azhar University will expand the reach of this socialization and enable the exchange of knowledge and experiences in the field of renewable energy. These books cover a variety of topics on renewable energy and green technology, and will be distributed in seminars and workshops involving academics and local communities from the three institutions. With this effort, it is hoped that awareness of the importance of the transition to clean energy will increase, encourage sustainable practices, and strengthen research in the field of renewable energy at UniMAP and partner institutions, making it a model for other institutions in promoting sustainable practices in the community.
Optimalisasi Peningkatan Daya Saing UMKM Kuliner Medan melalui Digitalisasi Pemasaran dan Manajemen Keuangan Kota Medan Purnama Sari, Dian; Vina Winda Sari; Ekawati, Yuni Andri; Akbar, Aswin; Muhammad Syahrizal
JPM: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): July 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v6i1.2458

Abstract

This community engagement program aims to enhance the competitiveness of culinary micro, small, and medium enterprises (MSMEs) in Medan City through training in digital marketing and basic financial management. A preliminary survey of 20 MSMEs revealed that most lacked strategic use of social media and did not maintain proper financial records. The program was implemented through interactive training and field mentoring over two months. The results showed significant improvements in four key areas: social media usage increased from 50% to 85%, financial record-keeping from 20% to 75%, digital literacy from 30% to 85%, and financial literacy from 25% to 75%. Participants also reported increased business revenue and enhanced online promotion skills. The program aligns with prior research findings while offering a unique approach through integrated methods and tangible behavioral change among participants. Limitations include a relatively short implementation period and the absence of long-term impact assessment. Nevertheless, the program is considered successful and has the potential to be replicated for other MSME sectors with a more sustainable strategy.
Focus Discussion Group (FGD) Diversifikasi Peternakan Pada Lahan Hutan Rakyat Dalam Rangka Produksi Konversi Biomassa di Desa Regemuk, Pantai Labu, Deli Serdang, Sumatera Utara Dayana, Indri; Inda Sari, Dian; Fadlan Siregar, Muhammad; Satria, Habib; Maizana, Dina; Mungkin, Moranain; Winda Sari, Vina; Hermansyah, Hermansyah; Puspita Sari, Mega
Mejuajua: Jurnal Pengabdian pada Masyarakat Vol. 5 No. 1 (2025): Agustus 2025
Publisher : Yayasan Penelitian dan Inovasi Sumatera (YPIS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/mejuajuajabdimas.v5i1.244

Abstract

Kegiatan Focus Group Discussion (FGD) ini bertujuan untuk mengidentifikasi potensi dan tantangan diversifikasi peternakan pada lahan hutan rakyat dalam mendukung produksi biomassa h di Pantai Labu, Kabupaten Deli Serdang, Sumatera Utara. Melalui pendekatan partisipatif yang melibatkan kelompok tani, instansi pemerintah, akademisi, dan sektor swasta, ditemukan bahwa integrasi sistem silvopastura dan pengolahan limbah ternak menjadi sumber energi terbarukan (biogas dan kompos) berpotensi meningkatkan pendapatan petani sekaligus menjaga kelestarian lingkungan. Hasil FGD menunjukkan bahwa diversifikasi peternakan, seperti integrasi ternak ruminansia kecil dengan pola tanam agroforestri, memiliki potensi meningkatkan pendapatan petani hingga 20–30% melalui optimalisasi lahan dan pemanfaatan limbah biomassa. Selain itu, pendekatan ini dinilai mampu meningkatkan keberlanjutan lingkungan melalui pengurangan pembukaan lahan baru dan peningkatan kesuburan tanah. Sebagai tindak lanjut, direncanakan pengembangan model percontohan (pilot project) serta pendampingan teknis berkelanjutan untuk mendukung implementasi sistem secara lebih luas di kawasan sekitarnya Juga diperlukan penguatan kelembagaan, akses pembiayaan, serta pelatihan teknis untuk mendukung implementasi secara menyeluruh.
Implementation of Software-Based Accounting Information Systems in MSMEs and its Effect on Smoothness of Internal Audit (Food sector MSMEs in Langkat Regency) Ramadhani, Laily; Sen, Jung; Harianto, Adi; Honkley, Tony; Winda Sari, Vina
International Journal of Science and Environment (IJSE) Vol. 5 No. 4 (2025): November 2025
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijse.v5i4.235

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in Indonesia’s economy, including in Langkat Regency, where the food sector serves as a key economic pillar. A persistent challenge faced by these enterprises is the predominance of manual financial recordkeeping, which increases the risk of errors and complicates internal audits. This study aims to analyze the impact of software-based Accounting Information Systems (AIS) on the effectiveness of internal audits within food-sector MSMEs in Langkat Regency. The research employs an associative quantitative method, with a sample of 97 respondents selected through purposive sampling. Data were collected via questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The findings reveal that the implementation of software-based AIS has a positive and significant effect on the smooth execution of internal audits, as indicated by a t-statistic of 19.898 (greater than the critical value of 1.985) and a p-value of 0.000 (less than 0.05). Among the 95 valid respondents, 40% reported using accounting software and experiencing benefits such as improved accuracy in recordkeeping, timely financial reporting, and enhanced ease of internal auditing. The implications of this study underscore the importance of advancing digital accounting literacy, fostering local government support, and expanding access to affordable software solutions to strengthen transparency and competitiveness among food-sector MSMEs.
Pengaruh Net Profit Margin terhadap Cash Dividen Habibie, Muhammad; Sari, Vina Winda
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 1 No. 2 (2021): Article Research Volume 1 Nomor 2, Juli 2021
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v1i2.1106

Abstract

Penelitian ini bertujuan Untuk mengetahui bagaimana pengaruh dari Marjin Laba Bersih Terhadap Struktur Modal Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia periode2012-2014. Metode penelitian yang digunakan adalah metode deskriptif dan verifikatif.Sedangkan data yang di gunakan adalah data sekunder.Metode analisis data dalam penelitian ini menggunakan analisis regresi linier sederhana untuk memperoleh gambaran yang menyeluruh mengenai pengaruh antara variabel menggunakan program SPSS 17 for Windows. Untuk mengetahui apakah ada pengaruh yang signifikan dari variabel independen terhadap variabel dependen tersebut maka digunakan model regresi linier sederhana.Hasil pengujian hipotesis menunjukkan bahwa: Hipotesis pertama yang diajukan menyatakan bahwa Ha yang diajukan menyatakan bahwa :Marjin Laba Bersih berpengaruh Terhadap Struktur Modal Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia periode 2012-2014. Dari tabel di atas dapat disimpulkan Ha diterima, hal tersebut dapat dilihat dari nilai t-hitung pada pengujian dua arah sebesar -5,674 <nilai t-tabel (df:49, ? : 5%) sebesar -1,752, selain itu nilai signifikansi sebesar 0,000 lebih kecil dibandingkan dengan nilai signifikansi yang digunakan dalam penelitian yaitu 5%. Dengan kata lain artinya, Marjin Laba Bersih berpengaruh Terhadap Terhadap Struktur Modal Perusahaan Pertambangan yang Terdaftar di Bursa Efek Indonesia periode 2012-2014
DAMPAK WORK-LIFE BALANCE DAN STRES KERJA TERHADAP PRODUKTIVITAS PEGAWAI DI KANTOR URUSAN AGAMA (KUA) KECAMATAN TELUK MENGKUDU KABUPATEN SERDANG BEDAGAI Sari, Dian Purnama; Sari, Vina Winda; Nazmah, Nazmah; Ekawati, Yuni Andri
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 4 (2025): November 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i4.4886

Abstract

Abstract: This study aims to examine the extent to which work-life balance and work stress affect the productivity of employees at the Teluk Mengkudu Subdistrict Religious Affairs Office (KUA), both separately and simultaneously. A quantitative approach was used with a series of tests, including reliability analysis, classical assumption tests, and multiple linear regression. The results of the partial analysis indicate that work-life balance has a significant influence, as does work stress, on productivity. The simultaneous test confirms that both variables together contribute 84.6% to the variation in employee productivity, while the remaining 15.4% is influenced by factors outside the scope of this study.Keyword: Work-life balance, Work Stress, ProductivityAbstrak: Penelitian ini bertujuan untuk mengkaji sejauh mana keseimbangan kehidupan kerja (work-life balance) dan stres kerja memengaruhi produktivitas pegawai Kantor Urusan Agama (KUA) Kecamatan Teluk Mengkudu, baik secara terpisah maupun bersamaan. Pendekatan kuantitatif digunakan dengan serangkaian uji, meliputi analisis reliabilitas, uji asumsi klasik, serta regresi linier berganda. Hasil analisis parsial menunjukkan bahwa work-life balance memiliki pengaruh signifikan, demikian pula stres kerja, terhadap produktivitas. Uji simultan menguatkan bahwa kedua variabel tersebut secara bersama-sama berkontribusi sebesar 84,6% terhadap variasi produktivitas pegawai, sementara 15,4% sisanya dipengaruhi oleh faktor lain di luar penelitian ini.Kata kunci: Work-Life Balance, Stres Kerja, Produktivitas
Transformasi Manajemen Pemasaran Di Era Digital: Pendekatan Strategis Berbasis Teknologi Dan Perilaku Konsumen Modern Sari, Vina Winda; Simatupang, Bahagia; Zen, Husnul
Digital Business Progress Vol. 4 No. 2 (2025): Digital Business Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v4i2.274

Abstract

The development of digital technology has significantly transformed the marketing landscape, compelling companies to adopt more adaptive, interactive, and data-driven marketing management strategies. This article discusses the transformation of marketing management in the digital era through literature analysis, identification of digital strategy methods, and evaluation of their implementation effectiveness based on a conceptual study. The results indicate that digital marketing enhances communication efficiency, service personalization, and the effectiveness of customer acquisition strategies. However, challenges such as algorithm changes, data security, and intense digital competition require continuous innovation. This article provides practical implications for organizations to improve competitiveness through integrated digital marketing management.
Peningkatan Kreativitas Siswa SMK Melalui Pengenalan Dasar Digital Marketing Berbasis AI Siregar, Dodi; Rahayu, Sri; Saputra, Imam; Sari, Dian Purnama; Sari, Vina Winda
Jurnal Pengabdian Masyarakat Inovasi Vol. 5 No. 1 (2026): February 2026
Publisher : Sekolah Tinggi Ilmu Manajemen Sukma Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35126/jpmi.v5i1.1000

Abstract

This community service program aimed to enhance the creativity of vocational high school students through the introduction of basic artificial intelligence (AI)-based digital marketing. The implementation method included literature review, partner needs assessment, and hands-on training involving 20 participants. The results revealed a significant improvement in participants’ understanding, where initially 80% were categorized as low, but after the training, 60% were categorized as good. Satisfaction responses also indicated that most participants felt satisfied or highly satisfied with the materials and delivery methods. This program demonstrates that introducing AI-based digital marketing can serve as an effective approach to foster 21st-century skills among vocational school students. However, the limitation of this activity lies in its short duration, which restricted the coverage of advanced materials, yet it provides a strong foundation for future community service initiatives.
DIGITAL FINANCIAL ACCOUNTING TRANSFORMATION IN ENHANCING THE QUALITY OF FINANCIAL REPORTING AND THE PERFORMANCE OF MSMES IN MEDAN CITY Vina Winda Sari
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 8 (2026): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid development of digital technology has transformed financial accounting practices among micro, small, and medium enterprises (MSMEs). This study examines the effect of digital financial accounting transformation on financial reporting quality and MSME performance in Medan City. A quantitative research design was employed using survey data collected from 200 MSME owners and managers who had adopted digital accounting applications in their business operations. Respondents were selected through purposive sampling, while the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that digital financial accounting transformation has a positive and significant effect on financial reporting quality. The use of digital accounting systems improves the accuracy, timeliness, completeness, and accessibility of financial information. Financial reporting quality also has a positive effect on MSME performance by supporting more effective financial planning, cost control, and business decision-making. Furthermore, digital financial accounting directly contributes to improved operational efficiency and business performance. These findings confirm that financial reporting quality plays an important role in strengthening the relationship between digital accounting transformation and MSME performance. The study highlights the need for MSME owners, government institutions, and business-support organizations to improve digital infrastructure, accounting literacy, and technology-based financial management capabilities.
Co-Authors Adi Harianto Akbar, Aswin Dian Inda Sari Dian Purnamasari Dina Maizana Dodi Siregar Ekawati, Yuni Andri Endra Saputra Habib Satria Hermansyah Hermansyah Hermansyah Imam Saputra Indri Dayana Irwanto, Muhammad Jung Sen Jusoh, Muzzammil Moranain Mungkin Muhammad Fadlan Siregar Muhammad Habibie Muhammad Syahrizal Muliawati, Novita Eka Nazmah Nazmah, Nazmah Purnama Sari, Dian Puspita Sari, Mega Ramadhani, Laily Rodiyah, Ima Wahyu Simatupang, Bahagia SRI RAHAYU Sulistyani, Arum Purba Tony Honkley Yoga Tri Nugraha Zakaria, Zulkarnay Zen, Husnul