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All Journal JURTEKSI JPM: JURNAL PENGABDIAN MASYARAKAT
Vina Winda Sari
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Aerospace Engineering Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

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SELECTION OF THE BEST COFFEE SHOP USING THE VIKOR METHOD Juniar Hutagalung; Vina Winda Sari; Zulfa Aini
JURTEKSI (Jurnal Teknologi dan Sistem Informasi) Vol 9, No 4 (2023): September 2023
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurteksi.v9i4.2500

Abstract

Coffee businesses in Medan are becoming increasingly competitive. Due to the invention of coffee menus and coffee serving packaging to remain competitive, every coffee shop has a distinct quality. However, choosing the finest coffee shop remains a challenge for the decision-maker in this scenario, the consumer. Therefore, we need a mechanism to pick which clients or visits to a coffee shop. Clear, simple-to-understand idea-winning tactics make it simple to make decisions that are effective. The efficacy of various choices may be assessed by an efficient computer procedure. The purpose of this study is to use the Visekriterijumsko Kompromisno Rangiranje (Vikor) technique to choose the best coffee shop based on the following criteria: ambience, taste, pricing, diversity of the menu, service, and facilities. The responses of the questionnaire are used to determine the weight gain based on weighing. The option with the lowest value is chosen as the best option when A5 = 0. In other words, alternative A5 was chosen as the spot where coffee is most strongly recommended
Optimalisasi Peningkatan Daya Saing UMKM Kuliner Medan melalui Digitalisasi Pemasaran dan Manajemen Keuangan Kota Medan Purnama Sari, Dian; Vina Winda Sari; Ekawati, Yuni Andri; Akbar, Aswin; Muhammad Syahrizal
JPM: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Juli 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jpm.v6i1.2458

Abstract

This community engagement program aims to enhance the competitiveness of culinary micro, small, and medium enterprises (MSMEs) in Medan City through training in digital marketing and basic financial management. A preliminary survey of 20 MSMEs revealed that most lacked strategic use of social media and did not maintain proper financial records. The program was implemented through interactive training and field mentoring over two months. The results showed significant improvements in four key areas: social media usage increased from 50% to 85%, financial record-keeping from 20% to 75%, digital literacy from 30% to 85%, and financial literacy from 25% to 75%. Participants also reported increased business revenue and enhanced online promotion skills. The program aligns with prior research findings while offering a unique approach through integrated methods and tangible behavioral change among participants. Limitations include a relatively short implementation period and the absence of long-term impact assessment. Nevertheless, the program is considered successful and has the potential to be replicated for other MSME sectors with a more sustainable strategy.
Co-Authors Akbar, Aswin Ekawati, Yuni Andri Hutagalung, Juniar Muhammad Syahrizal Purnama Sari, Dian Zulfa Aini