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All Journal ADMA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Business, Social and Technology
Yulianti, Zahra
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Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Nursing Social Sciences Other

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Edukasi Green Trust bagi Pelaku UMKM untuk Meningkatkan Daya Saing Produk Ramah Lingkungan pada Rumah BUMN Kota Bandung Dianty, Astari; Lestari, Putri Gantine; Purwanto, Eko; Pringgakusumah, Alya Putri; Yulianti, Zahra; Muchlisin, Zihadi Dikri
ADMA : Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol. 6 No. 2 (2025): ADMA: Jurnal Pengabdian dan Pemberdayaan Mayarakat: In-Progress
Publisher : LPPM Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/adma.v6i2.5897

Abstract

Desakan dari kerusakan lingkungan membuat suatu perubahan pola hidup masyarakat yang kini lebih memperhatikan lingkungan. Perubahan tren konsumen berwawasan lingkungan yang berkembang ini menjadi bukti nyata bahwa secara perlahan era green consumerism di Indonesia telah dimulai. Tuntutan masyarakat saat ini membuat UMKM mengalami kesulitan dalam merencanakan dan mengelola proses produksi yang awalnya bersifat konvensional namun kini perlu bergeser kearah inovasi hijau. Hal ini biasanya di latar belakangi oleh minimnya wawasan dan pengetahuan tentang proses produksi hijau serta ketidakmampuan sumber daya manusia didalam mengimplementasikan inovasi hijau pada produknya. Kegiatan Pengabdian kepada Masyarakat ini memiliki fungsi untuk memberikan Edukasi Green Trust bagi Pelaku UMKM untuk Meningkatkan Daya Saing Produk Ramah Lingkungan. Strategi yang dilakukan untuk mencapai kondisi yang diharapkan pada kegiatan Pengabdian kepada Masyarakat ini menggunakan Strategi ABCD (Asset Based Community Development). Solusi atas permasalahan yang dapat kami berikan dalam hal peningkatan daya saing produk secara berkelanjutan diantaranya Memberikan sosialisasi mengenai sustainability theory, Memberikan arahan mengenai pentingnya green practice dan Diskusi dan Tanya Jawab Narasumber dan Mitra PkM.
Green Investment and Emission Transparency Practices among IDX Consumer Non-Cyclicals from 2019 – 2024 Dianty, Astari; Meila, Kaca Dian; Lestari, Putri Gantine; Muchlisin, Zihadi Dzikri; Yulianti, Zahra
Journal of Business, Social and Technology Vol. 7 No. 2 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i2.626

Abstract

Background: A company’s value is an important indicator for investors in assessing investment potential. In the consumer non-cyclical sector listed on the Indonesia Stock Exchange (IDX), firm value has shown a downward trend, as indicated by market value as measured by Price-to-Book Value (PBV). Stakeholder demands extend beyond financial performance to include environmental responsibility, creating urgency for companies to adopt green investment practices and carbon emission transparency. Objective: This study aimed to analyze the relationship between carbon emission disclosure and green investment, both of which are believed to increase firm value. This research was conducted due to limited prior studies, inconsistent results in previous research, and a gap between theory and empirical practice. Methods: The research methodology employed was relevant and technical, using a sample of 78 financial statements from companies in the consumer non-cyclical sector that published sustainability reports and reported profitability during the study period from 2019 to 2024. Data validation techniques included classical assumption testing, path analysis, Cronbach’s coefficient (reliability) testing, t-hypothesis testing, and F-hypothesis testing. Results: Green investment has a significant and positive impact on firm value (t = 2.950, Sig. = 0.004). Carbon emission disclosure also has a significant and positive impact on firm value (t = 2.840, Sig. = 0.004). Simultaneously, both variables significantly explain variations in firm value (F = 6.550, Sig. = 0.003), with an explanatory power of R² = 14.7%. Conclusion: Green investment and carbon emission disclosure each increase firm value, both independently and jointly. Companies that invest in environmental sustainability and disclose their carbon footprint demonstrate responsibility to stakeholders, thereby increasing investor confidence and enhancing corporate valuation.
Co-Authors Dianty, Astari Eko Purwanto Lestari, Putri Gantine Meila, Kaca Dian Muchlisin, Zihadi Dikri Muchlisin, Zihadi Dzikri Pringgakusumah, Alya Putri