<![CDATA[This study aims to examine the effects of Halal Identity, Halal Material, and Halal Storage and Logistics on Halal Product Performance among micro, small, and medium enterprises (MSMEs), while assessing the moderating role of Maqashid Shariah Knowledge and the mediating role of Human Resources Halal Quality. The urgency of this research is driven by the growing global demand for halal products and the need to ensure comprehensive halal integrity throughout the supply chain. A quantitative approach was employed using Partial Least Squares–Structural Equation Modeling (PLS-SEM), involving 100 MSME respondents from West Nusa Tenggara and East Nusa Tenggara, Indonesia. Data were collected through a structured questionnaire covering demographic characteristics, halal certification status, and indicators of the research constructs. The findings reveal that Halal Identity, Halal Material, and Halal Storage and Logistics have a positive and significant impact on Halal Product Performance. Maqashid Shariah Knowledge significantly moderates the relationship between Halal Identity and Halal Product Performance but does not moderate the relationships between Halal Material or Halal Storage and Logistics and product performance. Furthermore, Human Resources Halal Quality does not function as a significant mediator in linking Maqashid Shariah Knowledge to halal product performance. These results indicate that maqashid-based understanding primarily influences value-oriented and perceptual dimensions, whereas the technical aspects of the halal supply chain are more strongly shaped by operational compliance. This study highlights the importance of integrating Shariah-based values with technical reinforcement through robust Halal Assurance Systems, continuous human resource development, and institutional collaboration to enhance the competitiveness and sustainability of the halal MSME sector. Penelitian ini bertujuan menganalisis pengaruh Halal Identity, Halal Material, serta Halal Storage and Logistic terhadap Halal Product Performance pada pelaku usaha mikro, kecil, dan menengah (UMKM), serta menguji peran Maqashid Shariah Knowledge sebagai variabel moderator dan Human Resources Halal Quality sebagai variabel mediator. Urgensi penelitian ini didorong oleh meningkatnya permintaan global terhadap produk halal dan kebutuhan menjaga integritas halal secara komprehensif sepanjang rantai pasok. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM) terhadap 100 responden UMKM yang berlokasi di Provinsi Nusa Tenggara Barat dan Nusa Tenggara Timur. Data dikumpulkan melalui kuesioner terstruktur yang mencakup karakteristik demografis, status sertifikasi halal, serta indikator konstruk penelitian. Hasil penelitian menunjukkan bahwa Halal Identity, Halal Material, dan Halal Storage and Logistic berpengaruh positif dan signifikan terhadap Halal Product Performance. Maqashid Shariah Knowledge terbukti memoderasi hubungan antara Halal Identity dan Halal Product Performance, namun tidak memoderasi hubungan Halal Material maupun Halal Storage and Logistic terhadap kinerja produk halal. Sementara itu, Human Resources Halal Quality tidak berperan signifikan sebagai mediator dalam hubungan antara Maqashid Shariah Knowledge dan Halal Product Performance. Temuan ini mengindikasikan bahwa pemahaman maqashid syariah lebih memengaruhi dimensi nilai dan persepsi halal, sedangkan aspek teknis rantai pasok lebih ditentukan oleh kepatuhan operasional. Penelitian ini menegaskan pentingnya integrasi nilai syariah dengan penguatan teknis melalui penerapan Halal Assurance System, peningkatan kapasitas sumber daya manusia, serta kolaborasi kelembagaan guna meningkatkan daya saing dan keberlanjutan industri halal UMKM.]]>
