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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Performance : Jurnal Bisnis dan Akuntansi
Werdimansyah, Farah
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Computer Science & IT Economics, Econometrics & Finance Education Social Sciences

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EMPLOYEE PERFORMANCE ANALYSIS WITH MOTIVATION AS AN INTERVENING VARIABLE AT PT BRANTA INDO NIAGA. Werdimansyah, Farah; Hidayat, Rachmad; Rahayu, Sri; Fitrianty, Rifda
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.2992

Abstract

Abstract: PT. Branta Indo Niaga's output level, the company's sales and production have fallen over the last four years. This study aims to ascertain how transformational leadership affects PT. Branta Indo Niaga employees' motivation. to determine how PT. Branta Indo Niaga employees' performance is affected by transformational leadership.  to determine how motivation affects PT. Branta Indo Niaga's performance.  to ascertain how transformational leadership affects worker performance using PT. Branta Indo Niaga's motivation as an intervening variable. To confirm the association between variables, this study used quantitative analysis and variation-based or component-based structural equation modeling (SEM), specifically partial least squares, or PLS. All 39 employees of PT. Branta Indo Niaga comprise the population used in this study.  The sampling strategy is a saturated sample, meaning that all 39 employees of PT. Branta Indo Niaga are included. The study's findings demonstrate that PT. Branta Indo Niaga employees' motivation is significantly improved by transformational leadership. Employee performance at PT. Branta Indo Niaga is significantly improved by transformational leadership.  Employee performance at PT. Branta Indo Niaga is significantly improved by motivation.  The impact of transformative leadership on PT. Branta Indo Niaga employees' performance might be mitigated by motivation. Keyword: Human Resources, Transformational Leadership, Motivation, Employee Performance. Abstrak: Tingkat output PT. Branta Indo Niaga, penjualan dan produksi perusahaan telah turun selama empat tahun terakhir. Penelitian ini bertujuan untuk memastikan bagaimana kepemimpinan transformasional mempengaruhi motivasi karyawan PT. Branta Indo Niaga. untuk menentukan bagaimana kinerja karyawan PT. Branta Indo Niaga dipengaruhi oleh kepemimpinan transformasional. untuk menentukan bagaimana motivasi mempengaruhi kinerja PT. Branta Indo Niaga. untuk memastikan bagaimana kepemimpinan transformasional mempengaruhi kinerja pekerja dengan menggunakan motivasi PT. Branta Indo Niaga sebagai variabel intervening. Untuk mengkonfirmasi hubungan antara variabel, penelitian ini menggunakan analisis kuantitatif dan pemodelan persamaan struktural (SEM) berbasis variasi atau berbasis komponen, khususnya kuadrat terkecil parsial, atau PLS. Semua 39 karyawan PT. Branta Indo Niaga merupakan populasi yang digunakan dalam penelitian ini. Strategi pengambilan sampel adalah sampel jenuh, yang berarti bahwa semua 39 karyawan PT. Branta Indo Niaga disertakan. Temuan penelitian menunjukkan bahwa motivasi karyawan PT. Branta Indo Niaga ditingkatkan secara signifikan oleh kepemimpinan transformasional. Kinerja karyawan di PT. Branta Indo Niaga ditingkatkan secara signifikan oleh kepemimpinan transformasional. Kinerja karyawan di PT. Branta Indo Niaga ditingkatkan secara signifikan oleh motivasi. Dampak kepemimpinan transformatif terhadap kinerja karyawan PT. Branta Indo Niaga dapat dikurangi oleh motivasi. Kata kunci: Sumber Daya Manusia, Kepemimpinan Transformasional, Motivasi, Kinerja Karyawan.
Marketing Performance Analysis Of Batik MSMES In Sumenep Regency Werdimansyah, Farah; Khoiriyah, Masfufatul; Sari, Janna Aulia Pulung; Syauqi, Ahmad
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 16 No 1 (2026): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v16i1.5073

Abstract

This study aims to analyze the influence of entrepreneurial orientation, product innovation, and competitive advantage on the marketing performance of batik MSMEs in Sumenep Regency. This study uses a quantitative approach with an associative research type. The population in this study is all batik MSMEs in Sumenep Regency, totaling 35 business units, with the sampling technique using saturated sampling, so that the entire population is used as a research sample. Data analysis methods used include validity tests, reliability tests, and multiple linear regression analysis with t-tests and F-tests. The results of the study indicate that partially entrepreneurial orientation does not significantly influence marketing performance, with a calculated t value of 1.539 and a significance level of 0.134 (>0.05). Product innovation is proven to have a positive and significant effect on marketing performance with a calculated t value of 2.046 and a significance level of 0.049 (<0.05). Meanwhile, competitive advantage does not significantly influence marketing performance with a calculated t value of 0.790 and a significance level of 0.436 (>0.05). Simultaneously, the three independent variables influence marketing performance with a calculated F value of 4.054 and a significance level of 0.015 (<0.05). The conclusion of this study is that product innovation is more influential in improving the marketing performance of batik MSMEs in Sumenep Regency, while entrepreneurial orientation and competitive advantage have not had a significant impact. Therefore, MSMEs are advised to focus more on developing product innovation and optimizing business strategies to sustainably improve marketing performance.
Co-Authors ahmad syauqi, ahmad Fitrianty, Rifda Khoiriyah, Masfufatul Rachmad Hidayat Sari, Janna Aulia Pulung SRI RAHAYU