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All Journal Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Zubairi, Ach Ilham
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Religion Languange, Linguistic, Communication & Media

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“Typing Ganteng” sebagai Representasi Personal Branding dan Strategi Komunikasi Interpersonal Generasi Z di Ruang Digital Dwi Utami, Faiqotul Isma Dwi Utami; Dwi Utami, Faiqotul Isma; Zubairi, Ach Ilham
ALAMTARA Vol 9 No 2 (2025): Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v9i2.4273

Abstract

This study explores the phenomenon of Typing Ganteng, a digital typing style characterized by politeness, clarity, and aesthetic appeal, as a form of interpersonal communication and personal branding among Generation Z. Grounded in interpersonal communication theory and digital identity discourse, the research applies a qualitative phenomenological approach to investigate how Generation Z constructs and manages impressions through text-based communication. Data were collected from 15–20 participants via in-depth interviews, digital conversation analysis, and online observations. The findings reveal that Typing Ganteng serves as a strategic tool for impression management, helping users convey a friendly and trustworthy persona. This style also reflects broader digital cultural norms, including gender-neutral politeness and communication consistency across platforms. The study contributes to communication scholarship by positioning text as a performative medium for identity expression. Ultimately, Typing Ganteng is not merely a stylistic trend but a deliberate interpersonal strategy shaped by the expectations of digital culture.
Co-Authors Dwi Utami, Faiqotul Isma Dwi Utami, Faiqotul Isma Dwi Utami