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Pesantren dalam Bayang-Bayang Hegemoni Media: Analisis Kritis atas Framing Tayangan Xpose Uncensored di Trans7 terhadap Pondok Pesantren Lirboyo Iim, Ade; Fauzi Zainal Abidin, Ahmad; Sarbini, Ahmad; Iwan, Asep
ALAMTARA Vol 9 No 2 (2025): Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v9i2.4418

Abstract

This study analyzes the representation of Pondok Pesantren Lirboyo in the Xpose Uncensored broadcast on Trans7, which sparked controversy among the public and religious institutions. Using framing analysis and the theory of hegemony, this research aims to explore how the media frames pesantren as an object of spectacle and the values produced through such representations. The results show that the broadcast depicted pesantren from a negative and sensationalist perspective, highlighting certain aspects of the life of santri considered unusual. Moreover, the media framing created a dichotomy between "modernity" and "pesantren tradition," implicitly undermining the spiritual values within pesantren. The reactions to this broadcast reflect the resistance of the pesantren community, criticizing and responding to the media framing through various channels, including boycott campaigns and legal interventions. This study contributes to understanding the power dynamics in the representation of religion in mass media and the importance of media literacy and broadcast regulations that are more sensitive to diversity. The practical implications of this research include the need to strengthen regulations that protect religious institutions from media exploitation
Pengembangan Teori Dakwah Partisipatori Melalui Analisis Empirik Komentar Audiens pada Konten Youtube Ustad Khalid Basalamah Prihatina, Nova; Putra, Bayu Darmawan; Khotimatunnisa, Ima; Sarbini, Ahmad; Iwan, Asep
Indonesian Journal of Education and Development Research Vol 4, No 1 (2026): Januari 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/ijedr.v4i1.7762

Abstract

The development of digital media has transformed da‘wah practices from one-way communication into dialogical and participatory spaces. YouTube, as an audio-visual platform, functions not only as a medium for disseminating religious messages but also as an interactive arena where meaning is socially constructed between preachers and audiences. This study aims to analyze the characteristics of audience comments, forms of participation in digital da‘wah, and their implications for the development of participatory da‘wah theory. Employing an interpretive qualitative approach with a multi-method digital textual analysis design, this research integrates qualitative content analysis, thematic analysis, digital ethnography, and social network analysis (SNA). The dataset consists of 2,907 audience comments collected from ten highly interactive YouTube videos by Ustadz Khalid Basalamah, selected through purposive sampling. The findings reveal four main categories of audience participation: spiritual appreciation and aspiration, fiqh-related inquiries, peer-to-peer dialogue and collaboration, and critical or alternative perspectives. Social network analysis indicates that audience interactions form clustered discursive communities with several central actors functioning as informal opinion leaders. These results demonstrate that digital da‘wah operates as a network-based participatory ecosystem, where audiences act as co-producers of religious meaning. This study contributes theoretically by reinforcing the Participatory Da‘wah Development Community (PDDC) model as a contemporary framework that emphasizes dialogical communication, distributed religious authority, and collective religious learning in the digital era.