Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Amkop Management Accounting Review (AMAR)
Ni Luh Ria Sukmadani, Ria
Unknown Affiliation
Humanities Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Encouraging Domestic Tourist;s Intention to Revisit Bali Thru The Mediation of Customer Satisfaction and Engagement Febri Purnama Sari, Desak Made; Ni Luh Ria Sukmadani, Ria; Juwita Sari, Putu Ratna; Adyatna Wedananta, Kadek
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3276

Abstract

This research examines the impact of customer experience on the intentions of domestic tourist’s o revisit Bali, utilizing customer satisfaction and customer engagement as mediating. In this quantitative study, 400 Indonesian visitors with prior Bali travel experience participated using the Expectation Disconfirmation Theory methodology. The Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach was used to analyze the data. According to the study's findings, customer experience has a major impact on engagement and satisfaction, both of which have a favorable effect on the intention to return. Engagement and satisfaction have been shown to be significant mediators in enhancing travelers' behavioral intentions. This study demonstrates how crucial emotional ties and the caliber of in-depth experiences are to fostering visitor loyalty to Bali. Practically speaking, in order to support the sustainability of domestic travel in Bali, tourism managers and legislators are encouraged to enhance service quality and produce unforgettable experiences.
Co-Authors Adyatna Wedananta, Kadek Desak Made Febri Purnama Sari Juwita Sari, Putu Ratna