Claim Missing Document
Check
Articles

Found 3 Documents
Search

Wisata Edukasi Susu Cimory Grup Pada Mahasiswa Universitas Pendidikan Nasional Denpasar Nurlita Cahyani, Ni Kadek Dwi; Haes, Putri Ekaresty; Juwita Sari, Putu Ratna; Hadi Saputra, I Gusti Ngurah Widya; Ditayani Antari, Putu Eva
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4028

Abstract

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan informaso berupa product knowledge dari Cimory Mountain Dairy. Kegiatan pengabdian yang dilakukan langsung di pabrik Cimory Mountain Dairy ini mahasiswa juga mulai dari proses Edukasi Konsumen produksi, kandungan gizi, hingga manfaat kesehatannya dari susu yang diproduksi. Terdapat tiga metode yang dipergunakan dalam kegiatan pengabdian ini, yaitu metode pendahuluan yg dilakukan dengan cara observasi dan wawancara dengan pihak Cimory Mountain Dairy mengenai kegiatan pengabdian yang akan dilaksanakan, tahap pelaksanaan dengan menggunakan metode diskusi dan study tour dan tahapan Evaluasi guna mendapatkan feedback dari kegiatan pengabdian. Hasil yang diperoleh dari kegiatan pengabdian ini adalah adanya pengalaman serta pengetahuan baru bagi mahasiswa tentang product knowledge dan cara-cara Cimory Mountain Dairy melakukan strategi pemasaran product-productnya, pihak mitra berharap kegiatan seperti ini dapat dilanjutkan dengan lebih banyak program-program pengabdian yang menguntungkan bagi keduabelah pihak.
Pengaruh Kualitas Interaksi, Teknologi Pendukung, dan Ciptaan Kenangan terhadap Indeks Kepuasan Wisatawan Bali Zoo Prasetya Dewi, Made Indah; Juwita Sari, Putu Ratna; Sedana Putra P, Komang Widhya; Paramitha Pika, Putu Ayu Titha
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.967

Abstract

This study aims to determine the partial and simultaneous influence of service quality, digitalization, and travel experience on tourist satisfaction. The sample in this study was 152 domestic tourists, aged at least 17, who had visited Bali Zoo and used social media. Data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, F-Test, and t-Test. The results showed that service quality had a positive and significant effect on tourist satisfaction, digitalization had a positive and significant effect on tourist satisfaction, and travel experience had a positive and significant effect on tourist satisfaction. The researcher recommends that Bali Zoo management improve employee capabilities in providing fast and responsive service by providing training focused on providing service-related materials, continuously updating digital information and providing honest and accurate information, making improvements to areas lacking attractive visual displays, and striving to continuously provide good service and a memorable travel experience for tourists, to enhance tourist satisfaction.
Encouraging Domestic Tourist;s Intention to Revisit Bali Thru The Mediation of Customer Satisfaction and Engagement Febri Purnama Sari, Desak Made; Ni Luh Ria Sukmadani, Ria; Juwita Sari, Putu Ratna; Adyatna Wedananta, Kadek
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.3276

Abstract

This research examines the impact of customer experience on the intentions of domestic tourist’s o revisit Bali, utilizing customer satisfaction and customer engagement as mediating. In this quantitative study, 400 Indonesian visitors with prior Bali travel experience participated using the Expectation Disconfirmation Theory methodology. The Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach was used to analyze the data. According to the study's findings, customer experience has a major impact on engagement and satisfaction, both of which have a favorable effect on the intention to return. Engagement and satisfaction have been shown to be significant mediators in enhancing travelers' behavioral intentions. This study demonstrates how crucial emotional ties and the caliber of in-depth experiences are to fostering visitor loyalty to Bali. Practically speaking, in order to support the sustainability of domestic travel in Bali, tourism managers and legislators are encouraged to enhance service quality and produce unforgettable experiences.