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All Journal Jurnal Pengabdian kepada Masyarakat Nusantara Economic Reviews Journal Journal of Innovative and Creativity
Juwita Sari, Putu Ratna
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Wisata Edukasi Susu Cimory Grup Pada Mahasiswa Universitas Pendidikan Nasional Denpasar Nurlita Cahyani, Ni Kadek Dwi; Haes, Putri Ekaresty; Juwita Sari, Putu Ratna; Hadi Saputra, I Gusti Ngurah Widya; Ditayani Antari, Putu Eva
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 5 No. 4 (2024): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN) Edisi September - Desembe
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v5i4.4028

Abstract

Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan informaso berupa product knowledge dari Cimory Mountain Dairy. Kegiatan pengabdian yang dilakukan langsung di pabrik Cimory Mountain Dairy ini mahasiswa juga mulai dari proses Edukasi Konsumen produksi, kandungan gizi, hingga manfaat kesehatannya dari susu yang diproduksi. Terdapat tiga metode yang dipergunakan dalam kegiatan pengabdian ini, yaitu metode pendahuluan yg dilakukan dengan cara observasi dan wawancara dengan pihak Cimory Mountain Dairy mengenai kegiatan pengabdian yang akan dilaksanakan, tahap pelaksanaan dengan menggunakan metode diskusi dan study tour dan tahapan Evaluasi guna mendapatkan feedback dari kegiatan pengabdian. Hasil yang diperoleh dari kegiatan pengabdian ini adalah adanya pengalaman serta pengetahuan baru bagi mahasiswa tentang product knowledge dan cara-cara Cimory Mountain Dairy melakukan strategi pemasaran product-productnya, pihak mitra berharap kegiatan seperti ini dapat dilanjutkan dengan lebih banyak program-program pengabdian yang menguntungkan bagi keduabelah pihak.
Pengaruh Kualitas Interaksi, Teknologi Pendukung, dan Ciptaan Kenangan terhadap Indeks Kepuasan Wisatawan Bali Zoo Prasetya Dewi, Made Indah; Juwita Sari, Putu Ratna; Sedana Putra P, Komang Widhya; Paramitha Pika, Putu Ayu Titha
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.967

Abstract

This study aims to determine the partial and simultaneous influence of service quality, digitalization, and travel experience on tourist satisfaction. The sample in this study was 152 domestic tourists, aged at least 17, who had visited Bali Zoo and used social media. Data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient of Determination Test, F-Test, and t-Test. The results showed that service quality had a positive and significant effect on tourist satisfaction, digitalization had a positive and significant effect on tourist satisfaction, and travel experience had a positive and significant effect on tourist satisfaction. The researcher recommends that Bali Zoo management improve employee capabilities in providing fast and responsive service by providing training focused on providing service-related materials, continuously updating digital information and providing honest and accurate information, making improvements to areas lacking attractive visual displays, and striving to continuously provide good service and a memorable travel experience for tourists, to enhance tourist satisfaction.
The Contribution of Digital Marketing to Tourist Visit Intention through Destination Image Mediation: Creative Tourism Perspective Daniel Surya Nadi, I Kadek; Sri Wisudawati, Ni Nyoman; Juwita Sari, Putu Ratna; Agung Maheswari, Anak Agung Istri
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

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Abstract

Creative tourism has increasingly shifted the tourism value from passive sightseeing into participatory cultural experience, strengthening emotional destination attachment and revisitation intention. However, seasonal fluctuation and global tourism competition continue to challenge visitor stability in Bali, particularly in artistic hubs including Ubud, Celuk, Mas, and Batuan, Gianyar Regency. This examines how digital marketing influences tourist’s intention to visit, while positioning destination image as the intermediary factor, viewed through a creative tourism context and Destination Branding Theory. A quantitative method was applied using survey-based data and variance-using a Structural Equation Modeling approach (SEM-PLS). The study population consists of potential and past tourists interested in creative tourism activities such as silver crafting, wood carving, traditional painting, and cultural workshops. Indicators of digital marketing include social media utilization, search engine optimization, email marketing exposure, and Google business visibility. Destination image is measured through cognitive, affective, and uniqueness dimensions, while visit intention is assessed via attraction appeal, accessibility, amenity, and revisit interest. Findings from previous empirical benchmarks confirm that digital marketing significantly improves destination image, which in turn drives visit intention. However, contradictory evidence suggests that digital exposure does not always directly increase visit intention without a strong destination identity and experiential value. This study fills the gap by positioning destination image as the key mediator, specifically within creative tourism attributes emphasizing co-creation experiences, authenticity, and interactive cultural engagement. The study contributes theoretically to Destination Branding Theory expansion and practically as a digital marketing strategy framework for creative tourism destinations in Bali.
Co-Authors Agung Maheswari, Anak Agung Istri Antari, Putu Eva Ditayani Daniel Surya Nadi, I Kadek Hadi Saputra, I Gusti Ngurah Widya Komang Widhya Sedana Putra P Ni Nyoman Sri Wisudawati Nurlita Cahyani, Ni Kadek Dwi Paramitha Pika, Putu Ayu Titha Prasetya Dewi, Made Indah Putri Ekaresty Haes