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All Journal International Journal of Multidisciplinary Science and Applied Research (IJOMAS)
Muhammad Asnan
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Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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Role of Bima in the Reputation Management of the Pandawas in the Wayang Play "Babad Alas Wanamarta" (Jejer Scene): A Roland Barthes Semiotic Analysis Muhammad Asnan; Bimantoro, Ignatius; Sukma, Ferry Indra
International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 02 (2025): International Journal of Multidisciplinary Science and Applied Research (IJOMA
Publisher : oneamd.com

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This study aims to analyze the role of the character Bima in the reputation management of the Pandawas in the wayang play "Babad Alas Wanamarta" (Jejer scene) using Roland Barthes' semiotic approach. The research focuses on how Bima's actions, speech, and displayed symbols contribute to building, restoring, and maintaining a positive image of the Pandawas amidst a reputational crisis engineered by Patih Sengkuni and the Kurawas. Data was obtained through textual and scene analysis of the wayang play version by Ki Dalang Seno Nugroho, focusing on four reputational crisis scenes, two Pandawa response scenes, and three public perception scenes. Analysis was conducted at three levels: denotation (literal meaning), connotation (cultural meaning), and myth (ideological belief). The results show that Bima acts as a reputational actor who uses firm yet polite communication strategies, exemplary attitude ("nrimo ing pandum"), and value consistency to improve the Pandawas' image. These findings confirm that in the context of traditional public relations, reputation management is carried out not only through active campaigns but also through symbolic representation, steadfast character, and stakeholder perception management. This research concludes that Barthes' semiotic analysis can reveal the dimension of symbolic communication in wayang as a form of early PR, as well as its relevance to modern identity, image, and reputation management theories.
Prabowo and The Gemoy Image in the 2024 Presidential Election Campaign Gerindra TV's YouTube Muhammad Asnan; Indah ayu Puspita; Agung Purnomo
International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 06 (2025): International Journal of Multidisciplinary Science and Applied Research (IJOMA
Publisher : oneamd.com

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This research was conducted with the aim of understanding Prabowo and the Gemoy Image in the 2024 Presidential Election. The author has a sub-research focus, namely a Study of the Image Building of Presidential Candidate Prabowo Subianto in the 2024 Election Campaign through Animated Advertisements on YouTube Gerindra TV. The analytical method used in this research employs the Charles Sanders Peirce semiotic analysis method along with other theories to understand how Prabowo and the Gemoy Image are positioned in the 2024 Presidential Election. The results of this research reveal the portrayal of Prabowo and the Gemoy Image in the 2024 Presidential Election within the Animated Advertisement on YouTube Gerindra TV. The campaign presented in this animated advertisement features the figure of Prabowo in animated visuals accompanied by musical accompaniment and song lyrics that state the vision, mission, and programs promoted by the presidential candidate pair Prabowo Subianto and Gibran Rakabuming Raka.
Co-Authors Agung purnomo Bimantoro, Ignatius Indah ayu Puspita Sukma, Ferry Indra