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p-Index From 2021 - 2026
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All Journal International Journal of Multidisciplinary Science and Applied Research (IJOMAS)
Sukma, Ferry Indra
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Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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Shifting The Existence Of Women In Bantengan Art In Batu City: A Study Of Gender Ethnography And Cultural Communication In Batu City Siwandoyo, Eko Budi; Indah Lestari, Putri Ayu; Sukma, Ferry Indra
International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 06 (2025): International Journal of Multidisciplinary Science and Applied Research (IJOMA
Publisher : oneamd.com

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This study examines the shifting role and visibility of women within the traditional performance art of Bantengan in Batu City, East Java. Historically dominated by male performers and imbued with spiritual-masculine symbolism, Bantengan has witnessed a notable increase in female participation in recent years. Employing a qualitative ethnographic approach, this research investigates how women’s involvement is perceived, negotiated, and integrated into this traditionally gendered cultural space. Data were collected through participant observation, in-depth interviews, and analysis of digital media content. The study is framed by Peter L. Berger’s theory of social construction to analyze the processes of externalization, objectivation, and internalization of women’s roles within the Bantengan community. Findings reveal that women’s participation not only challenges entrenched gender norms but also revitalizes the art form by attracting younger participants and fostering innovation. Social media platforms, particularly TikTok and Instagram, emerge as significant arenas for the normalization and legitimization of women’s presence in Bantengan, accelerating the community’s acceptance. This research contributes to the discourse on gender, cultural preservation, and digital mediation in traditional arts. It demonstrates that cultural sustainability in the contemporary era can be enhanced through inclusive practices and adaptive communication strategies, positioning women not merely as participants but as active agents in the ongoing transformation of intangible cultural heritage.
Role of Bima in the Reputation Management of the Pandawas in the Wayang Play "Babad Alas Wanamarta" (Jejer Scene): A Roland Barthes Semiotic Analysis Muhammad Asnan; Bimantoro, Ignatius; Sukma, Ferry Indra
International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 02 (2025): International Journal of Multidisciplinary Science and Applied Research (IJOMA
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This study aims to analyze the role of the character Bima in the reputation management of the Pandawas in the wayang play "Babad Alas Wanamarta" (Jejer scene) using Roland Barthes' semiotic approach. The research focuses on how Bima's actions, speech, and displayed symbols contribute to building, restoring, and maintaining a positive image of the Pandawas amidst a reputational crisis engineered by Patih Sengkuni and the Kurawas. Data was obtained through textual and scene analysis of the wayang play version by Ki Dalang Seno Nugroho, focusing on four reputational crisis scenes, two Pandawa response scenes, and three public perception scenes. Analysis was conducted at three levels: denotation (literal meaning), connotation (cultural meaning), and myth (ideological belief). The results show that Bima acts as a reputational actor who uses firm yet polite communication strategies, exemplary attitude ("nrimo ing pandum"), and value consistency to improve the Pandawas' image. These findings confirm that in the context of traditional public relations, reputation management is carried out not only through active campaigns but also through symbolic representation, steadfast character, and stakeholder perception management. This research concludes that Barthes' semiotic analysis can reveal the dimension of symbolic communication in wayang as a form of early PR, as well as its relevance to modern identity, image, and reputation management theories.
Cyber Public Relations Communication Strategy In Maintaining The Image Of Malang City Government Post-Kanjuruhan Tragedy Novi Ratriningtyas; Sukma, Ferry Indra; Ramadian, Vania Desty
International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 02 (2025): International Journal of Multidisciplinary Science and Applied Research (IJOMA
Publisher : oneamd.com

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The development of technology and the internet has transformed the communication landscape,including within the realm of government. Social media platforms like Instagram have becomeimportant tools for government agencies to interact with the public, disseminate information, andmanage their image. The Public Relations Office of Malang City Government utilizes the Instagramaccount @humaskotamalang as a Cyber Public Relations platform to manage communication inthe aftermath of the Kanjuruhan tragedy, which significantly impacted the local government'simage. The research object is the Public Relations Office of Malang City Government through theInstagram account @humaskotamalang, specifically in handling news coverage and responses tothe Kanjuruhan tragedy. The research method employs a qualitative approach with a case studymethod. Data was collected through observation of content on the @humaskotamalang Instagramaccount, in-depth interviews with two key informants (Head of Leadership Communication SubDivision and Instagram Account Manager), and documentation. Data analysis was conducted usingdata reduction, data display, and conclusion drawing techniques, utilizing the 7CS-PRcommunication strategy theoretical framework. The results indicate that the Public Relations Officeof Malang City Government has effectively implemented a Cyber Public Relations communicationstrategy through Instagram by applying the 7CS-PR approach. The uploaded content related tothe Kanjuruhan tragedy reflects the government's efforts to demonstrate concern, transparency,and commitment to resolving the case. In conclusion, the implementation of the 7CS-PR strategyproves effective in building credibility, relevant context, useful content, message clarity,communication consistency, appropriate channel selection, and adaptation to audience capability.
Open Organizational Climate As An OrganizationalCommunication Strategy Of Pt. Utero Kreatif Indonesia In EffortsTo Improve Employee Productivity Irfani Zukhrufillah; Untung, Mohammad; Sukma, Ferry Indra
International Journal of Multidisciplinary Applied and Science Research Vol. 1 No. 01 (2024): International Journal of Multidisciplinary Science and Applied Research (IJOMA
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This study analyzes how an open organizational climate is used as a communication strategyto enhance employee productivity at PT. Utero Kreatif Indonesia. Using a qualitative case studyapproach, data were collected from in-depth interviews, observations, and documents. Findingsshow the strategy blends formal channels (like weekly meetings) with dominant informal ones(e.g., casual chats and WhatsApp). A communicative and supportive leadership style fosteredresponsibility and emotional attachment among employees. However, subtle hierarchies basedon seniority and ambiguous reward systems were key barriers, limiting genuine participationand motivation. The study concludes that an open climate acts as a communication metastrategy, indirectly boosting productivity by promoting psychological safety, role clarity, andrecognition. Success depends on balancing formal communication with authentic informaldialogue while addressing hidden cultural obstacles. This research adds to the literature byintegrating organizational climate theory with communication strategy in an Indonesiancreative company context.
Co-Authors Bimantoro, Ignatius Indah Lestari, Putri Ayu Muhammad Asnan Novi Ratriningtyas Ramadian, Vania Desty Siwandoyo, Eko Budi Untung, Mohammad Zukhrufillah, Irfani